NBA Digital Delivers New Records During 2015 NBA Finals

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NBA Digital’s extensive coverage of the 2015 NBA Finals – with the Golden State Warriors defeating the Cleveland Cavaliers in six games – set new records and deliveredsignificant audience growth across each of its multimedia platforms.  NBA TV’s signature studio show, NBA GameTime, generated double-digit audience increases, up 11% for its pre-game episodes and 15% for post-game coverage airing during The Finals.  The network also registered viewership increases for each of its original programs – including The Starters and NBA Inside Stuff – televised throughout The Finals. 

A record 336 million videos were viewed across NBA.com and NBA Mobile, globally, eclipsing the record set during last year’s Finals. Domestically, NBA.com and NBA Mobile (including the NBA Game Time App) combined to garner a 28% increase in page views and NBA Mobile netted a 75% spike in video views over last year’s comparable time period.

Additional highlights include:

NBA TV

  •   The network’s live original programming up 10% during The Finals.
  •   NBA TV, led by its Finals coverage, delivering a 7% audience increase in primetime viewership through Game 6 in June. 
  • NBA GameTime recording two of its top five most viewed shows of the season during The Finals.
  •   Premiere episodes of The Starters up 19% among total viewers throughout The Finals.
  • NBA Inside Stuff viewership up 8% for original shows airing during the NBA Finals.

NBA.com & NBA Mobile

  •   Tuesday’s decisive Game 6 leading to NBA Digital’s highest number of cross-platform domestic unique users this season.
  •   Across mobile web platforms, Tuesday ranking as the single best day among domestic unique usersover the last three seasons.
  • A new domestic monthly record for video streams across NBA.com and NBA Mobile in May.
  • NBA.com, in addition to audience increases throughout The Finals, setting a new domestic site recordamong unique visitorsinMay and a 12% increase over the previous year.
  •   The NBA Game Time App delivering a 15% gain in domestic unique visitorsin May over 2014.

Social Media

  • #NBAFinals tweets generating 7.6 billion views on Twitter and across the web.
  • Facebook fans creating 173 million interactions related to The Finals including posts, comments and likes.  Additionally, NBA, Warriors and Cavs content amassed a record 98 million video views, up 180% from 2014.
  •   NBA TV’s Facebook and Twitter content garnering 187 million impressions during The Finals, up 61% when compared to last year’s same time period.  Content surrounding this year’s decisive Game 6 garnered 67 million impressions, 70% higher than last year’s NBA Finals clinching game. 

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