NBA TV’s comprehensive coverage of NBA Summer League – 68 game telecasts and the network’s most extensive content offerings to date – delivered record-setting numbers including the network’s most-viewed live Summer League coverage ever. NBA TV averaged 110,000 total viewers for its live game coverage (July 4-20) for a 9% increase over last year.
The network also garnered its most-viewed NBA Summer League game telecast of all time (Minnesota vs. Los Angeles Lakers, featuring rookies Karl-Anthony Towns and D’Angelo Russell in action, with an average of 277,000 total viewers) and its most-viewed Samsung NBA Summer League championship gameever (Phoenix vs. San Antonio; 140,000 total viewers).
NBA TV highlights also include:
- The network’s primetime audience growing 8% among total viewers when compared to the same time period in 2014;
- Total day viewership up 7% among total viewers over last year;
- Significant growth across all core demos for live NBA Summer League game telecasts with a 29% increase in Men 18-34;
- A median age of 32.6 for all NBA Summer League games, down from 36.7 last year.
Additionally, @NBATV Facebook and Twitter accounts generated more than 252 million impressions throughout NBA Summer League, with Facebook impressions growing 138% over last year. There were also 6.6 million video views over the 16-day period, with Facebook garnering nearly six times the total when compared with 2014.
TV Source: Nielsen based on Live + SD from 07/04/15-07/20/15. Digital: Facebook Insights, Twitter Analytics.