New Jones/NCTI Research Reveals Generations in the Workforce Share Learning Styles

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CENTENNIAL, Colo. - Contrary to the headlines about generational differences, Jones/NCTI's latest research on frontline learning needs and retention revealed shared views on workplace training and technology across generations. Among the top similarities shared:

  • Employees want training to be personal
  • Training is essential to employee retention
  • Companies need to improve corporate technology

Survey results are detailed in a new Jones/NCTI white paper, What Gap? Generational Views on Learning and Technology in the Workplace.  Jones/NCTI's research outlines trends and insights gained directly from an online survey of three generations: Baby Boomers (1946-1965); Generation X (1966-1980); and Millennials (1981-2000). 

Wayne Applehans, Jones/NCTI president and chief product officer, commented:

On generational similarities in the workforce

"The generations speak in one voice when it comes to workplace learning and technology. They all want more opportunities to learn on the job. Training with a personal touch, especially one-on-one mentoring, ranks highly with all generations."

On learning and development's role in retention

"Our multi-generational study also reinforces what we found in 2014 research focused specifically on employee retention. Seven in 10 of the multi-generational employees we surveyed say training and development opportunities impact their decision to stay with their current company."

On generational views of workplace technology

"Technology is transforming how communities, businesses, and individuals work, play and engage with the world around them. We also found that employees think their companies aren't keeping up with trends. 70% of those surveyed say their company falls short when comparing corporate technology and training tools to personal technology. Employees want tools that offer tracking, accountability and flexibility. "

The findings come from an ongoing, comprehensive research effort by Jones/NCTI to better address the evolving learning and development needs of broadband industry clients. The company conducted a national survey of 422 full-time and part-time employees during the month of January 2015. The findings were correlated by a Jones/NCTI industry panel discussion during the National Cable Television Cooperative's (NCTC) Winter Educational Conference during the same month.

Among the Jones/NCTI survey's top findings:

  • In order, the types of learning cited by all generations as the top four when it comes to "preferred style of learning" and "most helpful" to their current roles are: One-on-one mentoring Traditional classroom learning Team collaboration Online courses
  • Millennials, also known as "digital natives," rank game-based learning as their fourth "preferred style of learning" when the results were viewed by individual generation.
  • 80% of respondents across generations say it's important or very important that their company provides training options to fit their learning style.
  • At the same time, seven in 10 respondents say job-related training and development opportunities impact their decision to stay with a company.
  • According to 70% of employees surveyed, companies are falling short when comparing corporate technology and training tools to personal technology. Also, employees say more companies need to provide more sharing, collaboration and training tools in order to better support them in their current roles.

The full white paper, What Gap? Generational Views on Learning and Technology in the Workplace, with additional survey results is available for download on the Jones/NCTI website, www.jonesncti.com.

About Jones/NCTI
Jones/NCTI powers frontline teams and drives performance. The company equips the field for success with results-driven learning content and tools. Designed for the way people learn today, Jones/NCTI's quality content and flexible technology solutions are created for use in the classroom and on the job. A passion for people development drives Jones/NCTI. Hundreds of thousands of technicians, customer service representatives and cable and broadband industry executives credit Jones/NCTI for the knowledge and skills needed to build rewarding careers and contribute to their companies' growth. Clients achieve measureable gains with their business and customers through actionable, timely and relevant learning. Find out how Jones/NCTI helps partners deliver a superior customer experience at www.jonesncti.com.

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