Nielsen Twitter TV Ratings Week Top 10

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This week, The Voice topped the Nielsen Twitter TV Ratings (NTTR) Weekly Top Ten Series and Specials list with 240,000 event-related Tweets that were seen by a Unique Audience of 3.2 million people. In sports, the Indianapolis Colts at Dallas Cowboys NFL game topped the list with 761,000 event-related Tweets sent in the U.S. that were seen by a Unique Audience of 6.6 million people.

The full NTTR Weekly Top Ten lists are below, ranked by Unique Audience. Please feel free to use this data, making sure to include the citation information below the chart and the following credit: “Source:Nielsen.”

  • Tweets: Tweets ascribed to a linear TV episode or sports event.
  • Unique Authors: Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode or sports event.
  • Impressions: The number of times any Tweets ascribed to a TV episode or sports event were seen.
  • Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one Tweet ascribed to a TV episode or sports event. 

At the following link you can find an embed code to insert this week’s Sports Events list or Series and Specials list into your web platform: http://www.nielsensocial.com/rating/week-of-12-15-14/.

Nielsen Twitter TV Ratings Weekly Top Ten – Series and Specials

December 15 – 21, 2014

Rank

Program

Date

Network

Unique Audience (000)

Tweets (000)

1

The Voice

12/16/14

NBC

3,204

 240

2

American Country Countdown Awards

12/15/14

FOX

2,754

140

3

The Colbert Report

12/18/14

Comedy Central

2,205

88

4

The Voice

12/15/14

NBC

2,077

171

5

American Horror Story: Freak Show

12/17/14

FX

1,954

87

6

WWE Monday Night RAW

12/15/14

USA

1,775

158

7

Love & Hip Hop

12/15/14

VH1

1,520

244

8

Saturday Night Live

12/20/14

NBC

1,371

212

9

Survivor

12/17/14

CBS

1,100

81

10

Homeland

12/21/14

Showtime

1,023

19

Source: Nielsen

Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time.  Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Nielsen Twitter TV Ratings Weekly Top Ten – Sports Events

December 15 – 21, 2014

Rank

Program

Sports Event

Date

Network

Unique Audience (000)

Tweets (000)

1

NFL Football

Indianapolis Colts at Dallas Cowboys

12/21/14

CBS

6,645

761

2

NFL Football

Seattle Seahawks at Arizona Cardinals

12/21/14

NBC

5,885

442

3

NFL Football

New Orleans Saints at Chicago Bears

12/15/14

ESPN

5,777

352

4

NFL Football

Philadelphia Eagles at Washington Redskins

12/20/14

NFL Network

4,985

362

5

NFL Football

Detroit Lions at Chicago Bears

12/21/14

FOX

4,726

194

6

NFL Football

New England Patriots at New York Jets

12/21/14

CBS

4,681

202

7

NFL Football

San Diego Chargers at San Francisco 49ers

12/20/14

CBS, NFL Network*

4,507

304

8

NFL Football

Cleveland Browns at Carolina Panthers

12/21/14

CBS

4,500

173

9

NFL Football

Kansas City Chiefs at Pittsburgh Steelers

12/21/14

CBS

4,124

179

10

NFL Football

Atlanta Falcons at New Orleans Saints

12/21/14

FOX

4,032

244

Source: Nielsen

Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time.  Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events include those on Broadcast and National Cable Networks only across all day parts. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

For additional information and to sign up to receive the NTTR Daily Top Five lists, please visit: http://www.nielsensocial.com/nielsentwittertvratings/daily/.

In addition to the Nielsen Twitter TV Ratings Weekly Top Ten and Daily Top Five lists, Nielsen Social can offer supplementaryTwitter TV data for individual programs and sports events including Tweets per Minute (TPM), Age and Gender Demographics, and Average Activity/Reach over time. If you are interested in social TV data for a specific story or event, please let us know.

Best,

Alex

Alex Kutler

Account Executive

The Rosen Group

30 W. 26th St., 3rd Fl

New York, NY 10010

646-695-7046

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