LAS VEGAS (January 21, 2019) –Honoring a lifestyle that is celebrated by millions of Canadians, Outdoor Sportsman Group Networks, in partnership with Outdoor Media Group, recently launched Sportsman Channel Canada. The announcement was made today by Outdoor Sportsman Group President and CEO, Jim Liberatore and President of Outdoor Group Media, Mark Yelic.
Sportsman Channel, one of Outdoor Sportsman Group’s leading television networks in the U.S., presents adventure-filled, highly-entertaining and educational hunting, fishing and shooting programs brought to life by authentic storytelling. With the launch of Sportsman Channel Canada, the new network is in line to become theimmediate destination for viewers who value and cherish Canada’s rich outdoor traditions.
“Outdoor Sportsman Group is extremely excited to welcome our neighbors to the north with programming that encapsulates the heritage and traditions of the Canadian people,” Liberatore said. “Creating a network in Canada was a natural progression for our business and we couldn’t be happier that Sportsman Channel Canada has launched.”
Sportsman Channel Canada, like its U.S. sister channels – Outdoor Channel, Sportsman Channel and World Fishing Network – will feature the most trustworthy and reputable experts in the outdoor industry. Programs will offer instruction, product knowledge, the latest tips and techniques, as well as unparalleled storytelling.
“The launch of Sportsman Channel Canada will undoubtedly prove to be a viewer favorite throughout Canada,” Yelic said. “We know that our collective reach though television networks, magazines, subscription video-on-demand service MOTV, as well as digital platforms, are the pre-eminent locations for outdoor lifestyle content and we look forward to providing our viewers with the best hunting, fishing and shooting content, period.”
Sportsman Channel Canada is available throughout Canada on Bell, Shaw, Videotron and numerous other small operators throughout the provinces.
About Outdoor Group Media: Outdoor Group Media has been the leading voice in outdoor adventure in the Canadian market. It publishes Outdoor Canadaand BC Outdoorsmagazines, Canada’s most-widely circulated fishing and hunting magazines. Outdoor Group Media partnered with Outdoor Sportsman Group in 2016 on World Fishing Network Canada, a network that has now successfully rebranded to Sportsman Channel.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting, Game & Fishand Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook,Twitterand YouTube. #IAmSportsman. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com