Outdoor Sportsman Group Adds Academy Sports + Outdoors as Presenting Sponsor of #DeerWeek

ATV Manufacturer Can-Am Joins List of Participating Sponsors
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DENVER (August 28, 2018) – Academy Sports + Outdoors has signed on as the presenting sponsor of Outdoor Sportsman Group’s #DeerWeek, slated to air September 17-23 on Outdoor Channel, Sportsman Channel and across all Outdoor Sportsman Group content platforms. The announcement was made today by Outdoor Sportsman Group Executive Vice President of Advertising Sales, Jason Brist.

#DeerWeek, which launched in 2017, is a unique, week-long, cross-platform event featuring primetime programming showcasing deer-specific content on Outdoor Channel and Sportsman Channel. The programming stunt also welcomes a new participating sponsor ATV manufacturer, Can-AmOther participating sponsors include: Old Trapper and Kimber. Leupold & Stevens is an associate sponsor of the seven-day, cervid-programming celebration.

“#DeerWeek was a just concept two years ago and today we are well on our way to creating a brand that will rival any programming stunt on television in the coming years,” Brist said. “Partners like Academy Sports + Outdoors see the value in our cross-platform approach industrywide and want to be a part of it.”

#DeerWeek content also will be front and center in relevant print, digital and social media platforms owned, operated and distributed by Outdoor Sportsman Group Networks and Outdoor Sportsman Group Publishing arms. More than 35 hours of Outdoor Channel and Sportsman Channel primetime programming will be dedicated to the week-long celebration of deer hunting. Content also will be made available to Outdoor Sportsman Group Publishing’s 15 magazines and 19 online websites and digital outlets including MyOutdoorTV (MOTV), as well as Outdoor Sportsman Group’s vast array of social media pipelines.

Academy Sports + Outdoors, a sports, outdoor and recreation lifestyle retailer, is a one-stop shopping destination for deer hunters. Academy offers a wide range of deer hunting products such as camouflage, feeders, game cameras, stands, rifles, crossbows, bows, hunting licenses and more. Hunters can get field ready for less with the best brands, prices and assortment of hunting essentials both in-store and online at academy.com.

For more information about #DeerWeek, visit: www.DeerWeek.com

About Academy Sports + Outdoors: At Academy Sports + Outdoors, we make it easier for everyone to enjoy more sports and outdoor activities. At each of our 245+ locations, we carry a wide range of apparel, footwear, hunting, fishing and camping equipment, patio sets and barbeque grills, along with sports and recreation products, at everyday low prices. For all. For less. For more information about Academy Sports + Outdoors visit academy.com, facebook.com/academy, twitter.com/academy, pinterest.com/academy,

youtube.com/academy and instagram.com/academy.

About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of a number of established publishing assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhuntingand Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebookand YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook,Twitterand YouTube. #IAmSportsman. #MyOutdoorTV

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com

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