LOS ANGELES – OWN: Oprah Winfrey Network closed out the 3rd quarter of 2016 delivering its highest-rated, most-watched and highest-ranking quarter in network history. In primetime, the network averaged a 0.43 rating in its key W25-54 demo (up +39% vs. last quarter and up +10% vs. YAGO) and 599,000 total viewers (up +29% vs. last quarter and up +9% vs. YAGO). In prime, OWN ranked #13 among ad-supported cable networks with W25-54 (up +15 spots vs. last quarter and up +5 spots vs. YAGO). Additionally, OWN is the #1 cable network in prime among all African-American women and total viewers.
This quarter’s success was bolstered by OWN’s two new original drama series, “Greenleaf” and “Queen Sugar,” which both premiered to record ratings and are 2 of the year’s top 3 new scripted cable series among women, and Tyler Perry series “The Haves and the Have Nots” and “If Loving You is Wrong.” “Queen Sugar” premiered to record ratings (9/6/16 and 9/7/16), delivering the highest-rated two-episode debut in network history, averaging a 1.9 W25-54 rating and 2.416 million total viewers over its two-night premiere. “Greenleaf” premiered as the #1 series debut in OWN history with over 3 million total viewers (6/21/16).
In addition, OWN was Tuesday night’s #1 cable network among W25-54. Popular series from Tyler Perry, “The Haves and the Have Nots” was Tuesday night’s #1 original cable series among W25-54 and W18+ and “If Loving You is Wrong” ranked #2 among W25-54. Both series were also the most-watched cable series among African-American total viewers in all of prime.
All of OWN’s scripted drama series (“Queen Sugar,” “Greenleaf,” “The Haves and the Have Nots” and “If Loving You is Wrong”) have averaged over 2 million total viewers for the quarter in Live+SD and over 3 million total viewers in Live+3. Additionally, OWN had 4 of the top 6 original scripted series on ad-supported cable among W25-54 and 4 of the top 7 among W18+. OWN also had the top 4 scripted cable series among African-American total viewers.
Source: The Nielsen Company