LOS ANGELES – OWN: Oprah Winfrey Network’s “Queen Sugar” delivered the highest-rated two-episode debut in network history (9/6/16 and 9/7/16). “Queen Sugar”, from award-winning filmmaker Ava DuVernay (“Selma”) and executive producer Oprah Winfrey, averaged a 1.9 W25-54 rating and 2.416 million total viewers over its two-night premiere. In OWN’s key demo of W25-54, “Queen Sugar” was the highest-rated two-episode debut in network history.
Tuesday’s premiere episode of “Queen Sugar” (10 p.m.) averaged a 2.07 W25-54 rating and 2.7 million total viewers, becoming Tuesday night’s #2 cable telecast for women. The telecast was the #2 series debut in OWN history across all key measures. OWN was Tuesday night’s #1 cable network for women. The season finale of popular Tyler Perry drama “The Haves and the Have Nots” (9 p.m.) averaged a 2.41 W25-54 rating and 3.24 million total viewers, making this the most-watched telecast of the season.
Wednesday night’s “Queen Sugar” episode (10 p.m.) averaged a 1.72 W25-54 rating and 2.14 million total viewers and built over its quarter hours, up +6% from its first quarter hour to its last in W25-54.
In 2016, OWN has two of the top three scripted cable debuts in W25-54 with “Queen Sugar” and “Greenleaf.”