HONG KONG – PCCW Media’s OTT mobile video entertainment platform, Viu, has recorded over 1.2 million downloads in Hong Kong within a short span of six months after its launch last October. Viu’s outstanding achievement in providing innovative mobile video entertainment is also recognized today as it garners the much coveted Gold Award for Best Mobile App in this year’s HKICT Awards.
Viu is a free app available for download at App Store for iOS devices and Google Play Store for Android devices in Hong Kong. Users can enjoy flexible, ready access to premium quality content which is streamed or pre-downloaded for viewing on their mobile devices such as smartphones and tablets. Available content includes latest popular TV dramas and variety shows from Korea, Japan, mainland China and Taiwan. In Hong Kong, Viu offers Traditional Chinese subtitling as fast as 4 hours after Korea telecast for selected latest Korean drama series.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “We are very honored to receive the Gold Award for Best Mobile App in this year's HKICT Awards. Winning this award against a host of strong contenders bears testament not only to the popularity of our app among consumers but also to the recognition of Viu as a truly outstanding and innovative ICT invention and application by the industry and the Awards’ professional adjudicators panel. Kudos to my committed team members who work relentlessly on developing and marketing the product. It is also encouraging to see Viu’s successful rollout in Singapore, Malaysia and India this year following the Hong Kong launch.”
Since its launch last October, Viu has quickly established itself as the preeminent mobile platform for viewing Korea drama online. The latest Korean drama series, “Descendants of the Sun”, is sweeping across Asia and creating mega excitement.
Viu has already recorded over 1.2 million downloads by early April in Hong Kong. It has consistently been ranked first on the App Store and Google Play Store charts for free apps on iPhone, iPad and Android phone. To enhance a seamless viewing experience, Viu provides additional features such as free stream to download and personalized viewing history data across multiple devices.
Ms. Lee added, “Reaching 1.2 million downloads of Viu is indeed a milestone which is very encouraging to our team. It is reflective of the wide support of our app among consumers. Searching and accessing entertainment online through mobile devices is a dominant trend today so I have every confidence that Viu's success will be replicated in other markets. Our vision is to provide consumers with the best entertainment befitting their lifestyle.”
In Singapore, Viu has consistently topped the list for entertainment app downloads and is among the most popular apps for free app downloads for iPhone, iPad and Android. “Following Viu’s expansion to Singapore, Malaysia and India, it will be launched in Indonesia imminently,” said Ms. Lee.
About PCCW Media
The media group of PCCW is a leading, fully integrated multimedia and entertainment group in Hong Kong.
The media group operates the leading pay-TV service in Hong Kong under the now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. now TV offers more than 190 linear channels of local, Asian and international programming. Its premium content can also be accessed on-demand and on the go via now Player app. It is also a leading producer of Chinese language news, financial news and sports programming in addition to Asian infotainment content which complements its wide portfolio of licensed movie and international television content.
The media group is also engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region. In addition, MOOV is a hugely popular lossless music digital streaming service in Hong Kong.
Moreover, the media group operates one of Asia's leading directories businesses under the Yellow Pages brand.
About PCCW Limited
PCCW Limited ( SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, PCCW Media. PCCW Media operates the largest local pay-TV operation, now TV, and is engaged in the provision of over-the-top (OTT) video service under the Viu brand in Hong Kong and other places in the region.
Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. To learn more about PCCW, please visit www.pccw.com.