NEW YORK -- Simulmedia, the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing, today announced that Peter Giordano has been promoted to Vice President of Marketing responsible for crafting Simulmedia’s brand message, building the company’s presence in the marketplace, and facilitating all internal and external communications. He will be based in the company's Manhattan headquarters.
“Peter’s experience in the industry and with advertisers in particular position him well for this role. His ability to communicate along with his passion and intelligent problem solving skills will further advance the success of our customers,” says Peter Ban, Simulmedia's Chief Operating Officer, and to whom Mr. Giordano will report.
Mr. Giordano moves to the Marketing group from his previous position of VP of Revenue Operations. Prior to that, he was Senior Director of Revenue Operations & Analytics, and initially started at the company in April 2013 as Revenue Director. He had joined Simulmedia from Time Inc. where Mr. Giordano worked in the Consumer Marketing division, both in the News & Sports Group, and in a centralized Innovation & Strategy division. Before that, Mr. Giordano held several positions with NBC Universal, including working on the production staff for the "TODAY" Show.
Mr. Giordano holds an undergraduate degree in Government from Harvard University and an MBA from the Tuck School of Business at Dartmouth.
Simulmedia, Inc. (www.simulmedia.com), a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 110 million U.S. households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.