New York, NY & Emeryville, CA – placemedia, the fully automated supply side platform for linear TV, announced today that it is partnering with TubeMogul (NASDAQ: TUBE), a leading enterprise software company for brand advertising, to create a fully automated integration between TubeMogul’s demand-side platform and placemedia’s supply-side platform.
The two ad technology companies are partnering to leverage their respective platforms to deliver automation, scale and targeted audiences across multiple screens, reaching more than 96 million television households nationwide.
placemedia aggregates premium inventory from media providers, including more than a dozen national cable networks and more than 50 MVPDs nationally, to increase advertising performance and value for marketers through greater audience targeting and automation.
“This partnership will provide advertisers with a simple interface to plan and place multi-screen video campaigns,” said Derek Mattsson, President of placemedia. “And it gives digital video advertisers using TubeMogul access to billions of monthly impressions on linear TV.”
Keith Eadie, Chief Marketing Officer at TubeMogul said, “We’ve invested significant time and resources building best-of-breed partnerships for our programmatic TV solution, PTV. This partnership and integration with placemedia significantly bolsters the amount of linear TV inventory available to our advertisers and accelerates the meaningful strides programmatic TV has already taken.”
Effective immediately, TubeMogul will include placemedia linear TV impressions as part of integrated cross-screen campaigns to extend audience reach from digital to television with consistent buying currency, targeting, messaging and measurement.
The partnership comes as agencies and advertisers are gathering tactical insights and positive results from programmatic video campaigns that can inform broader strategic audience based campaigns on linear TV. This shift underscores the forecasted growth for programmatic TV.
placemedia, a wholly owned subsidiary of Viamedia (www.viamediatv.com), is a fully automated supply side programmatic television platform for linear television. The placemedia platform seamlessly connects demand side players including agencies, advertisers and DSPs with aggregated television ad inventory from placemedia’s supply side partners. Through aggregation and automation, placemedia provides the ability to target audiences for advertisers, which in turn creates incremental demand on inventory for cable networks, broadcast and MVPDs.
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.