PORTLAND, OR -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced political industry veteran Carol Davidsen has joined Rentrak as Vice President of Political Technology. With more than 10 years of experience in leading micro-targeting campaigns, Davidsen will oversee Rentrak’s initiatives for political customers. Davidsen worked with Rentrak while serving as Obama for America’s Director of Integration and Media Targeting in 2012. While working for the campaign, she developed a system called "The Optimizer,” which analyzed television specific political demographics to help the campaign spend advertising dollars more effectively. Prior to that, she spent time at Navic Networks, a company that wrote code for set-top boxes to capture and record live and time-shifted viewership history. "I am looking forward to joining Rentrak to help make it possible for all political campaigns to take micro-targeting and ad buying optimization to the next level," said Davidsen.
“We are excited to bring in Carol as she brings professional expertise that will be of huge benefit to Rentrak’s clients,” said Rentrak President of National Television Chris Wilson.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.