Armed with an extensive résumé for growing businesses, Victor Holloway looks forward to expanding the elite loudspeaker and electronics brand into new and existing markets.

Lake Forest, CA – August 14, 2018 – Pro Audio Technology (PRO), the leading supplier of high-output loudspeakers and DSP-programmable amplifier systems is pleased to announce the appointment of Victor Holloway to the role of Vice President.

A seasoned executive and entrepreneur, Holloway brings 30 years of experience working in middle market organizations serving the professional services, marketing, and software industries. Previous executive positions include president of Hooven Marketing, a direct marketing and fulfillment firm, president of Sierra Distributing, a regional beverage/food distributor, and president of CCSI, a consultancy firm specializing in applications development and database design. Holloway earned his CPA working at Arthur Anderson, formerly one of the “Big Five” accounting and consultant firms based in Chicago, where he also participated in the consulting side of the practice. A calculated risk taker, Victor has founded three successful startups and has mergers and acquisitions experience utilizing both venture capital and bank funding.

“I am thrilled to be joining the talented Pro Audio Technology team,” said Holloway. “The performance of the products is exemplary and is renowned to dealers around the world as the best home theater and distributed audio solutions available today. I intend to amplify this message and work with the sales team to introduce the brand to new markets throughout the US and beyond.”

“I conceived of the PRO business model 14 years ago and it has served us well,” said Paul Hales, PRO founder, president, and product designer. “As the company matures, so too does our desire to expand the business into new and existing markets, as well as breathe new life into the PRO brand. Adding Victor offers a fresh mindset and extensive business expertise. I am confident that he will serve the PRO brand and our distributors, reps, dealers, and end users well.”

As owner, Hales will continue to guide company direction, remain informed on all strategic business decisions, and oversee critical operational functions including product development and marketing. The new appointment also lends Hales the necessary time to focus on what he loves most – designing products. Hales looks forward to working with long-time PRO software engineer, Chris Farley, to further develop the breadth and depth of the PRO product line, as well as another special project.

“Though I cannot reveal much at this time, we are currently engineering ground-breaking amplifier technology and new speaker solutions that will serve our customers and their needs well. I look forward to bringing them to market in the months to come. CEDIA is going to be a great show for our team. Stay tuned!”

Holloway’s appointment as Vice President is effective immediately. PRO is exhibiting at CEDIA Expo 2018 in sound room #14 (SR-14). For more information on Pro Audio Technology, please visit:

About Pro Audio Technology

Through a thoughtful combination of consumer and professional engineering technologies, Pro Audio Technology (PRO) designs and manufactures a complete range of loudspeakers and DSP amplified loudspeaker controllers that address the needs of high-end residential installations. PRO products unite lively dynamics, high maximum output level, and refined acoustic performance – satisfying even the most discerning music and home theater enthusiasts around the globe. All PRO products are designed, engineered and manufactured in the USA. Pro Audio Technology products are available globally through an elite group of high-end residential custom installers. Pro Audio Technology is the brand name of Professional Home Cinema, LLC.



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