FREMONT, Calif. -- Procera Networks, Inc., the global Subscriber Experience Company, today announced the release of its game-changing Virtual Experience Probe, eVolution™. Engineered to deliver intelligence to real-time analytics systems, eVolution is an all-virtual data enablement solution that empowers fixed, cable, mobile and WiFi operators to enhance the subscriber experience, by providing contextual intelligence they can act upon immediately. Rather than simply providing raw byte counts that are delivered by traditional probing systems, eVolution provides a broader subscriber view that enables an operator to take advantage of the intelligence in real-time with discount or turbo offers or for customer care problem resolution.
"Telecom operators are increasingly seeking virtual big data analytics solutions that offer structured, contextual data sets that enable telecom operators to not only achieve their key top line business objectives but also leverage the ROI promise of NFV principles to strengthen their bottom line," said Sathya Atreyam, IDC Research Manager for Worldwide Wireless Network Infrastructure. "Telecom network subscriber data remains largely untapped due to its inherent complexity. There is a clear need for creating structured data sets with the ability to run analytics and to take appropriate business actions in real time."
"Different organizations within operators, from Network Operations to Customer Care or Business Planning, require different data perspectives of the same real-time and historical network and user data. Harnessing both structured and unstructured data sources to create actionable information has long been a challenge for operators," said Sue Rudd, Director Service Provider Analysis, Strategy Analytics. "The ability for different groups to create and customize analytics dashboards on-the-fly has become a key requirement as operators seek to differentiate their services with guaranteed Quality of Service (QoS) and proactive Customer Experience Management (CEM)."
The eVolution data probe runs in VMware or KVM virtualization environments on COTS hardware, and is the world's first fully scalable real-time big data source for network intelligence based on native DPI technology. eVolution is differentiated by:
- Infrastructure and Vendor agnostic data acquisition
- Real-time virtualized software with highly optimized performance on COTS hardware
- Deployment flexibility for a broad ecosystem of customers: carriers, enterprises, system integrators, OEMs, channel partners, and third party big data providers
- Flexible data and KPI formats for use by big data repositories
- Best cost per subscriber value designed to augment or displace cumbersome and expensive passive probing solutions
As NFV orchestration is deployed, eVolution instances will be able to be created, sized, and deployed in real time, and relocated as needed through the network by the operator using ETSI NFV specifications. This scaling flexibility delivers a high degree of mobility and cost-effectiveness not possible with hardware-based probes.
The base eVolution probe delivers access to real-time network forensics leveraging Procera's unique Dynamic LiveView. Software license add-ons deliver real-time data feeds to Big Data systems using IPFix or historical data through ODBC database integration. This will enable standards-based integration into a wide variety of Real-time and Big Data ecosystems that leverage Hadoop and other standard database technologies. Procera has already integrated into a variety of these solutions today, and will be expanding our partnership ecosystem in the coming months.
eVolution's base solution enables traditional DPI visibility through Traffic Perspectives, with additional Perspectives available to provide a comprehensive view into Subscriber, Routing, Device, Score, RAN, and Content data. These Perspectives are used to enhance the subscriber-focused data feed even further and give a holistic view of the subscriber experience.
eVolution is available for purchase now.
"Network operators need a turnkey virtual probing solution that provides better real-time data to feed their analytics and customer relationship systems in order to deliver a high quality broadband experience to their subscribers," said Lyn Cantor, President and CEO of Procera Networks. "eVolution from Procera represents a game-changer; the most economical cost per bit data enablement solution for subscriber-based analytics on the market today, and we look forward to the market place unlocking new value from this disruptive solution."
"Our ability to leverage our extensive, proprietary application signature library, which includes hundreds of sophisticated encrypted applications, is a clear differentiator for Procera in this market," said Alexander Haväng, CTO for Procera Networks. "If you can't associate the data with the right content or applications, the value of that data is reduced dramatically."
About Procera Networks, Inc.
Procera Networks, Inc., the global Subscriber Experience company, is revolutionizing the way operators and vendors monitor, manage and monetize their network traffic. Elevate your business value and improve customer experience with Procera's sophisticated intelligence solutions. For more information, visit http://www.proceranetworks.com or follow Procera on Twitter at @ProceraNetworks.