LONDON – ProSiebenSat.1 Group, one of the largest independent media corporations in Europe, has launched new apps for each of it TV channels in Germany using Applicaster’s app-publishing platform Zapp.
Six channel apps have been launched for ProSieben, SAT.1, kabel eins, SAT.1 Gold, sixx and ProSieben MAXX. The apps place a strong emphasis on live TV watching, with a free live stream of the channel featuring prominently, available in Germany for the first time. Users can also enjoy episodes of their favorite shows on catch up, as well as the latest video news. Finally the apps also feature a range of engagement tools such as 2nd screen interactivity and social media integration.
“Applicaster’s platform allowed us to create an elegant, intuitive app for each of our channels - which we can now replicate for other channels quickly and easily without any development. It also gave us the flexibility we needed to integrate our own video player seamlessly while benefiting from the 2nd screen and engagement features that Applicaster offers,” said Jens Doka, Chief Product Officer at ProSiebenSat.1 Digital.
Applicaster’s Zapp platform revolutionizes the way apps are built, enabling broadcasters and other media companies to build unique, white-label apps with rich functionality in a matter of hours with no need for development work. Much of the apps’ functionality and UX can be remotely managed giving broadcasters the ability to change elements without requiring updates in the app store. Finally, the platform offers full flexibility in cases where a broadcaster wishes to use their own (or a third party) video player, analytics or advertising provider or content management system.
“We are very proud to work with ProSiebenSat.1 on this groundbreaking project and to deliver six beautiful new apps that their viewers can enjoy to watch live TV, catch up and interact with their favorite shows.” said Peter Cassidy, General Manager Europe at Applicaster. “Our Zapp platform and core SDK give broadcasters the ability to launch distinctive, feature-rich apps at speed and scale while benefiting automatically from our roadmap of innovation and continuous update - keeping them ahead of the curve in terms of new operating systems, devices and viewer expectations.”
ProSiebenSat.1 Group is one of the largest independent media corporations in Europe. With the stations ProSIebenSat.1, ProSieben, kabel eins, sixx, SAT.1 Gold and ProSieben MAXX, we are number 1 in Germany both in the TV-advertising market and in the audience market. We reach over 42 million TV households every day in our TV markets Germany, Austria, and Switzerland.
ProSiebenSat.1 has a broad and solid revenue and profit base. In financial year 2015, the Group generated revenues totaling EUR 3.261 billion and recurring EBITDA of EUR 925.5 million.
The headquarters of ProSiebenSat.1 are in Unterföhring near Munich. The Company was founded in October 2000 and today employs a workforce of more than 4,800 people. The ProSiebenSat.1 share is listed in the DAX and can be traded on both the Frankfurt and Luxembourg stock exchanges.
Applicaster is the leading provider of TV apps, offering fast time to market, and extended management capabilities for broadcasters on a variety of platforms. Using Applicaster SaaS platform, broadcasters and content owners can launch a complete app service, or select interactive TV modules to integrate into existing apps. Applicaster-powered-apps are used by millions of viewers worldwide.
Applicaster proudly counts among its customers Mediaset, ProSiebenSat.1, RTL Netherlands, Televisa, Telefe, Univision, Fox Intl, Mediacorp and huge TV brands including The Voice, The X Factor, The Amazing Race, Master Chef, The Big Brother, Survivors, The Bachelor, Beauty and the Geek and So You Think You Can Dance. The company is backed by Pitango Ventures, 83North (formerly Greylock IL), and C4 Ventures. Follow us on Twitter: @applicaster