Quickplay – the global expert in powering TV to any device – today announced plans to integrate LTE Broadcast capabilities into its managed video platform. The solution will allow global mobile operators who are using a comprehensive LTE Broadcast solution provided by Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, to deliver video with enhanced, differentiated viewing experiences over mobile devices and networks.
LTE Broadcast technology provides the potential to deliver new revenue sources and additional value for operators seeking to monetize their video services. Based on Evolved Multimedia Broadcast Multicast Service (eMBMS) standards, LTE Broadcast delivers the same stream of content to multiple users, eliminating network capacity constraints, delivering higher quality video and reduced latency compared to a unicast delivery. Current LTE Broadcast applications have been trialed in stadiums hosting live sporting events, among other activities, enabling large scale audiences to view high quality video in real time without taking up network capacity. LTE Broadcast can also extend into push VOD delivery, targeted advertising, and subscription-based services, thereby offering additional opportunities for operators who seek to monetize content.
“We view LTE Broadcast as a natural progression of wireless delivery technology that will provide consumers with the ability to enjoy premium content anywhere and on any device”, said Wayne Purboo, CEO and Founder of Quickplay. “We are pleased to collaborate with Qualcomm Technologies to commercialize this technology and enable operators around the world the ability to provide innovative services with the goal of attaining seamless viewing experiences”.
To support LTE Broadcast functionality on smart devices, Qualcomm Technologies offers a comprehensive LTE Broadcast solution for the evolved Multimedia Broadcast Multicast Service (eMBMS), which includes a Qualcomm® Snapdragon™ processor, broadcast client software featuring Qualcomm® RaptorQ™ forward error correction technology, and an LTE Broadcast software development kit (SDK). Qualcomm Technologies, Inc.’s LTE Broadcast solution for mobile devices has been tested among the major infrastructure vendors over the past three years, resulting in a superior level of interoperability and product maturity, and was the first to launch commercially in January 2014.
Quickplay is exhibiting at Mobile World Congress on stand 8.1H44 from March 2nd – 5th 2015. The company is demonstrating the latest capabilities in LTE-Broadcast, Android TV as well as participating in Qualcomm’s LTE Demo in booth 3E10, Hall 3.
Backed by a decade of experience, Quickplay is the global expert in powering TV over any device, allowing premium video service providers to focus on growing their business. Quickplay’s proven services leverage an open platform, cloud economics, and best-of-breed partners so providers can move faster, operate leaner, and offer the best TV experience anywhere. With facilities and experts in Toronto, San Diego, Singapore, Chennai, and Frankfurt, Quickplay enables 700 million people around the globe to fast forward to a next generation of TV with over 700 live channels, 4,000 live events each year, and 2 million securely managed premium content assets. Quickplay has successfully launched multiscreen video services for the likes of AT&T, Rogers, Bell and TELUS.
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