Two prominent names in sports entertainment joined forces today when Red Bull Media House was announced as the exclusive international distribution partner for the Warren Miller Entertainment catalog. The deal, which includes worldwide broadcast, web, and digital rights, entrusts the Salzburg-based global media company with the full library of movies and other content from the iconic action sports brand.
Thanks to the extensive reach of Red Bull Media House, an exciting selection of Warren Miller content will be easily accessible to more media partners and audiences than ever before – from classic movies like 1977’s “In Search of Skiing” to new releases including this fall’s “No Turning Back.”
“We’re excited to have our library of titles in the hands of such a great partner as Red Bull Media House, and to work together to expand our international impact. Red Bull Media House has a deep understanding of our target market, as well as the reach to maximize visibility of our content,” says Andy Bigford, the general manager of Warren Miller Entertainment, a division of Active Interest Media.
Launched in 1949, Warren Miller Entertainment is renowned for creating seminal ski, snowboard and other movies that helped to spark the action sports film industry. Today, from its facility in Boulder, Colorado, USA, the award-winning, full-service production company develops content, including full-resolution HD, for both broadcast and broadband.
“Being entrusted to distribute such a historic and beloved brand as Warren Miller Entertainment is a significant milestone for us," said Alexander Koppel, Chief Commercial Officer at Red Bull Media House. “Not only does it build our catalog further with exceptional programming that will appeal to Red Bull Media House partners and audiences, but it represents an important expansion of externally produced offerings that complement our owned Red Bull Media House content.”
Red Bull Media House will introduce a catalogue of selected Warren Miller Entertainment titles at MIPCOM 2014 in Cannes, France. To learn more about licensing opportunities:
- Visit us at MIPCOM booth -1/F2.G1 from October 13 through 16,
- Get a first taste of the Warren Miller Entertainment offerings with the trailer of “No Turning Back” – the latest ski movie that pays homage to the 65 years of mountain culture and adventure filmmaking that has lead WME to every end of the winter world – in the Premium section of the Red Bull Content Pool at premium.redbullcontentpool.com
About Warren Miller Entertainment and Active Interest Media
Warren Miller Entertainment’s (warrenmiller.com) 65th film premieres in Salt Lake City on Oct. 18, 2014, and plays in theaters across the U.S. and the world. Active Interest Media (aimmedia.com) publishes many of the country’s leading consumer enthusiast media properties in five distinct markets: Marine, Healthy Living, Home, Equine and Outdoor. AIM’s marquee titles include Yoga Journal, Backpacker, Vegetarian Times, Yachts International, SKI, American Cowboy, New Old House, and more. Its broad portfolio includes best-in-brands across platforms, including Warren Miller Entertainment, and branded events such as the Fort Lauderdale Boat Show, the largest boat show in the world. With more than 20 million readers in 85 countries, AIM is one of the world’s leading consumer enthusiast media companies.
About Red Bull Media House
A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world – through all media channels and on all types of devices. www.redbullmediahouse.com
The company’s centralized media hub, the Red Bull Content Pool, provides access to high-resolution imagery and HD moving images for editorial use, as well as licensable content in the Premium section. www.redbullcontentpool.com
Anna Berkl/ Red Bull Media House
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Andy Bigford / Warren Miller Entertainment
P: +1 303 253 6417 / firstname.lastname@example.org
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