PORTLAND, OR -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Tribune Broadcasting, a division of Tribune Media Company (NYSE: TRCO), to provide the company with Rentrak’s full suite of local market ratings services, including its automotive and political Advanced Demographics, for all Tribune Broadcasting television stations. Rentrak has been furnishing ratings information to Tribune’s stations in Cleveland and Des Moines since 2012, and renews them as part of this agreement.
“In today’s rapidly changing media landscape, our partnership with Rentrak will provide us with consumer behavior insight from a significant measurement footprint in each market,” said Larry Wert, president of broadcast media for Tribune Broadcasting. “Rentrak’s data will help our stations make more informed decisions and provide our clients with detailed audience viewing information.”
“We are very excited by our new partnership with Tribune Broadcasting and are eager to work closely with all of their stations in accurately measuring their strong and varied audiences,” said Steve Walsh, Rentrak’s executive vice president of local television.
Rentrak’s television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from more than 31 million TVs in the U.S. and Video on Demand from more than 117 million TVs in the U.S. and Canada, including granular information for television stations in all 210 markets projected across the United States.
About Tribune Media Company
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, available in approximately 71 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit www.tribunemedia.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.