NEW YORK, NY -- May 28, 2015 – The return of WE tv’s signature series “Braxton Family Values” on Thursday, May 21 (9-10 pm ET/PT) delivered 1.8 million total viewers, and a series high among adults and women 25-54 ranking the show #1 in those demos among all cable during the time period.
Following the record-breaking performance, the premiere of new series “Cutting It: In the ATL” (10-11 pm ET/PT) delivered 1 million total viewers, and ranked #3 among adults and women 25-54 and W18-49, and #5 among A18-49 among all cable during the time period (10-11 pm ET/PT).
“‘Braxton Family Values’ achieved record-breaking performance and, coupled with ‘Cutting It,’ delivered a great night of television built on authentic people and personalities,” said Marc Juris, WE tv’s president. “The combination of these two entertaining and engaging series demonstrates the strength of our network as a Thursday night destination.”
Below are key highlights for the return of “Braxton Family Values,” based on Live+3 data:
· 1.8 million P2+
· 1.14 million A25-54
· 944,000 W25-54
· On social media, ranked as the night’s #1 cable primetime reality show with four trending topics.
Below are key highlights for the series premiere of “Cutting It: In the ATL,” based on Live+3 data:
· 1 million P2+
· 659,000 A25-54
· 495,000 W25-54
· Two trending topics on social media.
Source: Nielsen; BFV & CI deliveries based on L+3 which began 01/01/07; ranking stories based on NPower, 5/21/15, Th 9-10P & Th 10P-11P (programs that span & start, respectively; excluding sports); Nielsen SocialGuide, 8P-11P live/new reality telecasts.