NEW YORK -- Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced that Ethan Rapp has joined the company as Senior Vice President Program Management, responsible for the company's Closed Loop Measurement programs.
Mr. Rapp comes to Simulmedia from At Peak Resources, a company preventing injury and increasing participation in youth sports via mobile technology, which he co-founded and served as Chief Insights Officer since May 2013. Before that, he also co-founded and was a Partner in 3DAccountability, a custom media and marketing research firm and earlier, Co-Founded Marketing Evolution, a firm that revolutionized cross media optimization for advertisers and agencies.
“Ethan brings to Simulmedia deep experience in marketing effectiveness as well as developing insights and analysis that help define new media paradigms,” says Mainak Mazumdar, the company’s Chief Science Officer. “As we expand our commitment to delivering and guaranteeing business outcomes for our clients, we now have a leader who can articulate the insight and prove the value we deliver.”
Mr. Rapp's media career includes Senior Vice President for Knowledge Networks (Acquired by GFK); Director of Custom Research for Conde Nast Publications; Vice President of Research for AOL when it was part of Time Warner; and a number of positions with DoubleClick, Inc including Product Sales Director, Director of Research, and Research Manager. He started his career as Knowledge Management Director at Monitor Company and international strategy consulting firm founded by Harvard Business School Professor Michael Porter. Mr. Rapp holds a BA in Economics from Clark University.
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 84 national cable networks and the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for over 50 million people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks. Since they began in 2009, Simulmedia has used their technology and inventory relationships to help more than 100 advertisers and their agencies target, deliver, and measure hundreds of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.