NEW YORK -- Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced the completion of the acquisition ofRocket Fuel Inc., an industry leading predictive marketing platform. While Rocket Fuel clients will continue to receive the same superior technology and service, the Rocket Fuel brand will cease to exist in the coming months.
The acquisition creates the largest independent buy-side platform, offering agencies and brands a richer set of products at a global scale. Aligning Sizmek’s creative optimization and data activation capabilities with Rocket Fuel's AI-powered predictive marketing platform will provide clients with a full buy-side stack to optimize campaigns and maximize ROI across their entire media plans in real time. As a result, agencies and their brands will have access to a more integrated, full-funnel solution that addresses key performance objectives across the entire media lifecycle.
Sizmek also announced that Mark Grether, previously the company’s executive chairman, has been named CEO. His role will remain the same, as he continues to spearhead the execution of Sizmek’s strategy and growth as the premier independent adtech company. Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek, working with both Sizmek and Rocket Fuel teams throughout the transition period in order to ensure it is seamless.
“Sizmek’s unique ability to centralize data components in one place, across the entirety of the media plan, combined with Rocket Fuel’s AI-enabled decisioning provides our clients with robust data on the campaign, the consumer, the context, the creative, and the cost,” said Mark Grether, CEO at Sizmek. “Together, our renewed focus on data enablement, creative optimization, and media execution means we can deliver advertising that is deeply personal, precisely when it matters most to a consumer.”
Combined, the companies service more than 20,000 advertisers and 3,600 agencies to global audiences in over 70 countries. Additionally, Sizmek’s footprint will be expanded as well, with Rocket Fuel’s engineering, sales talent and service teams around the world.
“We are constantly prospecting new ways to reach and impact key audiences,” said Erica Schmidt, Executive Vice President, Managing Director, North America, Cadreon. “The integration of Sizmek and Rocket Fuel will create enhanced product offerings and enable us to truly optimize campaign performance.”
For more information, please visit www.sizmek.com.
Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.
About Rocket Fuel
Rocket Fuel Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide. Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.