NEW YORK -- Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, today announced its retiring the Rocket Fuel brand. This announcement also signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform offering clients increased transparency, control, and simplicity.
“Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to market with one brand, one voice, and one identity—all centered in one powerful and well respected Sizmek brand,” said Eric Duerr, Chief Marketing Officer of Sizmek. “Through our combined capabilities in data enablement, creative optimization and media execution, we’re in a stronger position than ever to meet and exceed the industry’s expectations while giving our clients the transparency they deserve.”
“Rocket Fuel pioneered using AI to optimize media to drive superior performance. As these two companies have come together, we are offering our clients that same AI-enabled performance through a fully transparent platform,“ said Mark Grether, Chief Executive Officer of Sizmek.
“Sizmek empowers clients with AI-driven insights to differentiate themselves in the marketplace.
We are furthering our mission to bring our clients true transparency and increased control for AI-enabled media planning and buying.”
For more information about Sizmek, visit www.sizmek.com.
Sizmek is the world’s largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to fostering relationships of trust with agencies and brand as well as building meaningful, long-lasting relationships with customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world.