Sportsman Channel Sees Growth in Fourth Quarter
DENVER (December 14, 2017) – By virtue of Sportsman Channel original programs Pigman: The Series, MCMILLAN and others, as well as specials: #DeerWeek and Racksgiving, Outdoor Sportsman Group’s Sportsman Channel has experienced ratings growth during the fourth quarter of 2017.
Through nine weeks of programming in 4Q2017, Sportsman Channel has seen year-over-year growth in Total Day with a +4 percent uptick with Men 25-54, +6 percent with Men 18-49, +2 percent Adults 18-49 and a +13 percent increase in households versus 4Q2016.
Sportsman Channel also sustained audience growth of +54% during the month of October 2017. This ranked the network in the Top 10 among the 249 cable and broadcast networks measured by comScore.
“Sportsman Channel is Outdoor Sportsman Group Network’s anchor for programming that highlights the hunting/fishing/shooting lifestyle,” Outdoor Sportsman Group President and CEO, Jim Liberatore said.
“With hunting season in full swing during the fourth quarter, we are pleased to see our ratings, viewership and interest in Sportsman Channel’s unique programming climb.”
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #MyOutdoorTV
Source: Nielsen Media, Live Coverage Rating, 9/25/17-11/26/17 vs 9/26/16-11/27/17, comScore TVE, % Growth of Average Audience, Oct 2017 vs Oct 2016, Ranked among All Available Networks.
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com