TCL Introduces TCL Roku TVs, Appoints New Leadership in Mexico

Author:
Publish date:

CORONA, CA -- TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced the availability of the award-winning TCL Roku TV™ in Mexico. TCL Roku TV™ is now available in three smart TV models, including the 48FS750MX ($8,999 pesos), the 40FS3750MX ($6,499 pesos) and the 32FS3750MX ($3,999 pesos). All three models integrate the Roku® operating system, allowing consumers to enjoy endless entertainment with a personalized home screen that makes it easy to access streaming content, including more than 100,000 TV episodes and movies from 2,500 plus streaming channels.

In addition to the availability of the TCL Roku TV lineup, TCL named Fernando Alba as Head of the Company’s Business Development and Operations efforts in Mexico. Alba brings more than 17 years of leadership and product management experience in the consumer electronics industry. He will be tasked with building the TCL brand in Mexico, along with overseeing business operations and development.

“Mexico is a very critical market for TCL and our television business,” said Chris Larson, vice president of sales and marketing, TCL. “Launching our TCL Roku TVs there is a significant milestone for the company, and we are thrilled to have Fernando join our team to expand our global presence. He brings a wealth of knowledge and a very diverse background in the consumer electronics space that will help us build upon our successes in the North American market and sustain our growth.” 

Prior to joining TCL, Alba recently served as sales and marketing director for Hisense’s TV and mobile division. With previous experience managing teams at Samsung and Sony, Fernando is uniquely positioned to help TCL, a worldwide leader in technology and value, become the dominating brand in Mexico. In addition to his success on the manufacturing side, Alba had a role in helping Best Buy establish a prominent position in the Mexican market as the Home Entertainment Domain lead for their first 12 stores.

“TCL has been able to leverage their integrated supply chain and massive worldwide scale to grow rapidly in North America since its introduction just a few years ago,” said Alba. “As the 3rd largest TV brand worldwide and one of only a few manufacturers with their own LCD panel manufacturing, TCL is able to lead on technology, cosmetics, and drive costs out of the product while increasing the quality. I am excited about continuing our success and helping to establish the TCL brand as a household name in the Mexico market.”

“Roku TV is designed to give users both a simplified and improved TV experience, from installation to daily use,” said Chas Smith, GM Roku TV & Players Sales. “With a TCL Roku TV consumers get a smart TV that combines all entertainment sources on one customizable home screen, with great streaming content for the Mexico market.” 

Related