CORONA, Calif. -- TCL, one of the fastest growing TV brands in the U.S., unveiled its Roku TV™ line-up for the first half of 2015. In partnership with Roku Inc., TCL will bring to market 11 TCL Roku TV models across three new series: 3700 Entry-Level Series, 3800 Design Series and the top-of-the-line 3850 Decorator Series. Roku TV continues to further its position as a leading Smart TV experience with more streaming channels, easier navigation, and a comprehensive and unbiased search.
Launched to industry acclaim in August 2014, TCL Roku TV received several industry awards including the “Best TV of 2014” and “Editor’s Choice” from PC Magazine for the 4610 series. The 3700 series will be a refresh of that award-winning model and will be available in retail later this month. The 3800 and 3850 Series will launch later in the second quarter, with more details to be announced shortly.
“Partnering with Roku led to a huge success for TCL in 2014, and we’re excited to offer 11 new models that give consumers a range of sizes, designs, and prices to choose from,” said Chris Larson, Vice President of Sales & Marketing, TCL North America. “In an industry where a lot of Smart TV platforms are abandoned, Roku’s ongoing commitment to consistently update its streaming platform with new features and streaming channels means the best smart TV of 2014 is even better in 2015 – exactly the experience we want for our customers.”
TCL Roku TV features a personalized home screen with access to all entertainment sources, making it easy to navigate between gaming consoles, cable or satellite box, and more than 2,000 streaming channels. Roku continues to enhance its industry-leading streaming platform by constantly adding new channels and features for its customers. As an example, all TCL Roku TVs now include the Sling TV and WatchESPN streaming services.
The TCL Roku TV 3700 Series is a refresh of the 4610R models that sold through faster than expected at major retailers. The TCL Roku TV 3700 Series will arrive at retail later this month in three sizes: 32” model 32S3700 ($219 MSRP), 48” model 48S3700 ($429 MSRP) and 55” model 55S3700 ($598 MSRP) The 48” and 55” models feature Full High-Definition (1080p) resolution for exceptional clarity and an advanced 120Hz refresh rate for watching fast-moving sports and action scenes. All models include three HDMI inputs enabling consumers to connect and access all of their favorite devices with one click from the personalized home screen.
The TCL Roku TV 3800 Series will launch during the first half of 2015 in four sizes: 32” model 32S3800, 40” model 40S3800), 48” model 48S3800 and 50” model 50S3800. Pricing and availability will be released at a later date. The TCL Roku TV 3800 series features Full High-Definition (1080p) resolution for exceptional clarity and an advanced 120Hz refresh rate on all models 40” and larger. The 3800 series offers a new ultra-modern design with a quad pedestal stand.
The top-of-the-line TCL Roku TV 3850 Series will launch during the first half of 2015 in four sizes: 32” model 32S3850, 40” model 40S3850, 50” model 50S3850 and 55” model 55S3850. Prices and availability will be announced at a later date. The 3850 offers a premium design with a metallic finish offered in gunmetal and an all-aluminum quad pedestal stand.
In addition, TCL announced at this year’s Consumer Electronics Show in January that it’s working with Roku to develop 4K TCL Roku TV models in the future.
About Roku, Inc.
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick® are made by Roku and sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV models. Under the Roku Powered™ program, Roku licenses its streaming platform to Pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.