ThinkAnalytics enhances Singtel TV with Personalized Content Recommendations


IBC 2015 – ThinkAnalytics™, developer of the world’s most deployed multiplatform TV search and recommendations engine, today announced that Singtel is using ThinkAnalytics’ personalized Search and Recommendations Engine across more than 120 linear channels and on-demand libraries to enhance its IPTV service. Singtel TV’s 400,000+ subscribers now enjoy personalized recommendations in multiple languages via the set-top box and companion TV GO apps.

A cloud-based deployment, ThinkAnalytics’ platform is pre-integrated with Ericsson Mediaroom at Singtel. The recommendations are available within the electronic program guide on set-top boxes and on the Singtel TV GO apps for iOS and Android devices, giving subscribers a superior, personalized Mediaroom experience without having to login or identify themselves.

Singtel has deployed a variety of recommendations techniques that take advantage of both editorial input and personalization including: recommendations based on users’ wish lists; personalized ‘Recommended For You’ on linear TV, TVOD (Transactional VOD), SVOD (Subscription VOD), and Season Pass; ‘Similar Programmes’ for linear EPG content and movies; a personalized VOD store for movie rentals; and collaborative recommendations based on subscribers’ rental history

Singapore-based Chris Yap, who heads up ThinkAnalytics’ operations in Asia Pacific said: “The deployment of our Recommendations Engine on Singtel TV involved unique technical requirements, including integration with Ericsson Mediaroom and support for multiple languages in the electronic program guide. As well as using personalized recommendations and intelligent search to encourage subscribers to watch more content across more channels, our software helps customers to drive up ARPU. We are now working closely with Singtel to support the next phase of its strategy.”

ThinkAnalytics’ Asia Pacific operations now include Singapore, Hong Kong and Pune, India.

About ThinkAnalytics

ThinkAnalytics is the most widely deployed real-time personalized content and recommendations engine, bringing together intelligent search with comprehensive media content recommendations. With deployments possible in just weeks, ThinkAnalytics broadens customers' tastes with a personalized experience for live linear TV, VOD and OTT, delivered through multiple platforms including the set-top box, Web, IPTV, tablet, mobile, games consoles and more.

The platform, available as a cloud-based or on-premise solution, is based on the industry’s most comprehensive data and text mining techniques. The company’s customer base of over 60 video service providers serves more than 150 million subscribers worldwide. Customers include Cox Communications, Liberty Global, Sky, Swisscom, Viaplay, Unitymedia and NOS.

In 2015, ThinkAnalytics received an Emmy® Award for Technology and Engineering from the National Academy of Television Arts & Sciences (NATAS).

ThinkAnalytics is a private, employee-owned company jointly headquartered in the U.S. and the UK.