(National Harbor) - CTAM announces the launch of its “Thinking Out Loud” podcast series, featuring conversations with media and entertainment leaders who are capitalizing on the rapid change in how consumers engage with the world around them, hosted by award-winning marketer and CTAM president & CEO, Vicki Lins.
As the industry’s marketing organization, CTAM is known for driving collaboration and collective impact, and facilitating knowledge-sharing. Building on its access to many of the smartest, most-intriguing figures in the business, the podcasts will cover a wide variety of perspectives on marketing, creativity and innovation. In a relaxed conversation with Lins, leaders share unconstrained thinking about what excites them, the impact of change, sources of inspiration, and much more.
“One of the important roles we play at CTAM is to create connections between people and ideas,” said Lins. “Through the ‘Thinking Out Loud’ podcasts, we’re able to influence the future of the business by connecting listeners directly to the extraordinary minds leading media and entertainment success.”
In Episode One, “Programming Hits for Today’s Sophisticated Audience,” , describes the evolution of her approach to developing content. Taking her lead from the viewers, Sarah is filling the TNT slate with serialized shows that marry complicated stories with rich characters and twisty plots, while she maintains her commitment to creating opportunities for diverse voices and new points-of-view.
Subscribe to “Thinking Out Loud,” available for listeners on the iTunes, Google Play, Stitcher and Tune In with new episodes available every two weeks. The initial line-up includes:
· Sarah Aubrey, EVP, Original Programming, TNT Network: Programming hits for today’s sophisticated audiences
Barry Jossen, EVP of A+E Studios: The evolution of the viewer experience and the future of entertainment
· Liz Janneman, EVP of Network Strategy, Ovation: The art of cultivating super-fans by offering multiplatform immersive experiences
· Wared Seger, Co-Founder and CEO, Parrot Analytics: Connecting with viewers through data innovation