Time Warner’s Turner and Warner Bros. announced today that Sundance Feniger has been named vice president and general manager of Boomerang, the newly launched premium video subscription service that offers the best in timeless and original animation to kids, families and cartoon lovers of all ages. The new Boomerang service, a joint venture from Turner and Warner Bros. Digital Networks Group, is another step for Turner and Warner Bros. direct to consumer business and the first product focused on family, kids and animation
In this newly created role, Feniger leads the overall Boomerang streaming business across all functions and partners with DramaFever on technology. He will report jointly to both companies.
“Sundance has a passion for kids content and animation. He also has the technical and data background to understand the underlying business,” said Turner and Warner Bros. “His knowledge and experience in developing great product will help Boomerang win in this competitive space.” Boomerang premium subscription service launched April 11, 2017 with the massive Hanna-Barbera, Looney Tunes and MGM animation library of more than 5,000titles, timeless franchises including Scooby-Doo, Tom & Jerry, Bugs Bunny, The Jetsons, and The Flintstones, plus Boomerang original exclusives such as Dorothy and the Wizard of Oz and Wacky Races.
Prior to joining Boomerang, Feniger was senior director of product strategy and development at Nickelodeon where he developed the strategy and managed premium product for Viacom’s first mobile subscription video-on-demand service, NOGGIN. He also held multiple leadership positions with the Nickelodeon Games Group, leading monetization operations, premium product management and partnerships for all virtual world and MMO games.
Feniger earned his Bachelor of Arts degree in Economics from Cornell University.