SILVER SPRING, MD – TV One’s first-ever Unsung feature film Love Under New Management: The Miki Howard Story broke record ratings on its premiere night (Sunday, June 12) delivering the #1 Original Moviein network history (HHLD .93, W25-54 .73, W18-49 .73, P2+ .48, P25-54 .36). The bio pic, starring Teyonah Parris(Chi-Raq, Survivor’s Remorse, Mad Men) in the title role as Grammy Award-nominated R&B songstress Miki Howard, ranked as the #1 Ad-Supported Cable Telecast among all key black demos with a combined reach of 2million total unique viewers 2+ for the night. It was also the #1 most tweeted live or new telecast on ad-supported cable entertainment. Furthermore, the movie’s premiere drove TV One to rank as the #1 rated Ad-Supported Cable Network among Total W25-54 and W18-49.
“Earlier this year, we promised to REPRESENT the best in Black culture and entertainment by elevating new voices and defying expectations,” said Brad Siegel, TV One’s President. “The record-breaking success of Love Under New Management: The Miki Howard Story, our first-ever Unsung feature film, reflects this commitment. Through brave storytelling, we delivered what our audience craves and deserves.”
The premiere of Love Under New Management: The Miki Howard Story, along with strong original programming blocks (Monday True Crime, Tuesday Rickey Smiley For Real, Wednesday Unsung “Next” and Thursday Weeknight) throughout the week of June 6-12, capped off TV One’s Most Watched Week of All Time.
Before topping Billboard’s R&B charts, Miki Howard was a homeless teenager estranged from her mother, a member of the legendary gospel group The Caravans, and desperate for love, attention and success. Love Under New Management: The Miki Howard Story candidly explores the complicated history of Howard’s romantic relationship with R&B singer Gerald Levert, the tumultuous relationship with her mother, and her battles to overcome spousal abuse and drug addiction. Viewers can catch TV One’s encore presentations on Wednesday, June 15 at 9 p.m. ET, Saturday, June 18 at 10 p.m. ET and Sunday, June 19 at 6 p.m. ET.
Love Under New Management: The Miki Howard Story features a star-studded ensemble cast opposite Parris,including Darius McCrary (The Leftovers, Family Matters) as Gerald Levert; Vanessa Bell Calloway (Shameless, To Hell and Back) as Miki’s mother Josephine Howard; Gary Dourdan (CSI, Being Mary Jane) as Augie Johnson; LisaRaye McCoy (Single Ladies, All of Us) as Sylvia Rhone; and Amari Cheatom (Django Unchained, Night Catches Us) as Eddie Phelps.
Love Under New Management: The Miki Howard Story is produced by Eric Tomosunas and Carl Craig for Swirl Films. Christine Swanson serves as Director and the screenplay was written by Christine Swanson and Rhonda F. Baraka. For TV One, Jubba Seyyid is Executive in Charge of Production and Sr. Director of Programming; Donyell McCullough is Senior Director of Talent & Casting; Robyn Greene-Arrington is VP of Original Programming; and D’Angela Proctor is Head of Original Programming. Love Under New Management: The Miki Howard Story was filmed on location in Savannah, Georgia.