Amsterdam, NL - U-TO Solutions, a global technology company focused on enabling the global media industry with cutting-edge business solutions that bring efficiency and improve profitability, is honoured to have been named Finalist in the Monetize Category of the IABM BaM Awards® 2019, for its AdsValU– Airtime Sales & Proposal Management System.
The IABM BaM Awards® were presented at IBC2019, to recognize outstanding technological innovations that deliver real business and creative benefits to broadcasters and media companies. The IABM BaM Awards® are considered the gold standard award for technology innovators, globally. Judged by an independent panel of experts, these awards are a powerfulvehicle for raising awareness of leaders in the broadcast and broadcast tech industry.
U-TO’s AdsValUis an innovative solution that utilizes statistics-based algorithms to drive decision making for sales teams in today’s highly dynamic, and evolving, broadcast marketing conditions. Its comprehensive analytics module provides rich insights across multiple customer segmentation and target audiences to deliver optimal ROI for advertising sales.
AdsValUworks on the base principle of getting the best yield from available inventory for a given channel. Using proprietary machine learning capabilities, along with historical references to make the output best suited for a given advertiser objective.
“We would thank IABM for the opportunity. This is just the beginning. Still a long way to go. We will come back stronger.” Dheeraj Lilani, Chief Business Officer, U-TO Solutions.
Winners were announced at the IABM BaM Awards® Ceremony on Saturday 14 September 2019 at IBC in Amsterdam.
For more information about how AdsValU can increase monetization of your broadcast operations, please visit our website.
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For media inquiries, please contact:
Vishal Kotian, Product Manager
+91 9821 523 741
For sales and product inquiries, please contact:
U-TO Solutions (I) Pvt. Ltd.
+91- 22 - 43 222 222
U-TO Solutions is a technology company focused on enabling the global media industry through cutting edge business solutions that bring efficiency and improve profitability for broadcasters and media companies. Founded by experienced technology experts and passionate media professionals, we bring to you a range of powerful solutions for television & radio broadcasters, content owners & production houses, TV channel distributors & large and medium sized cable operators.
Integrating emerging technology, innovation and business knowledge, our team of broadcast and software experts provide globally-transferable solutions to broadcasters in India, Dubai, North America, Russia and Singapore. With over two decades of business success, our proprietary products include the Industry leading AdsValU, RightsU, and BroadView Software’s full suite of broadcast management solutions. Utilizing emerging technology, innovation and business knowledge, our team of broadcast and software experts provide global solutions to broadcasters in India, Dubai, North America, Russia and Singapore. With over two decades of business experience, our proprietary products include the award-winning AdsValU, RightsU, and BroadView Software’s full suite of broadcast management solutions.