NEW YORK - AUGUST 25, 2016 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, and the Fusion Media Group (FMG), a division of UCI serving the rising American mainstream, today announced ‘RiseUp AS ONE’ (#RiseUpAsOne) – a two-day event where a heavyweight lineup of artists, musicians, influencers and thought leaders will come together to celebrate music, diversity and unity through performances, talks and cultural expositions. Watch video here.
RiseUp AS ONE will feature a day of thought leadership on issues related to unity and inclusion on Friday, October 14, followed by a free ticketed concert headlined by internationally acclaimed artists and musicians on Saturday, October 15. The concert will broadcast live coast-to-coast in Spanish on Univision Network and in English on FUSION from 7:00-10:00pm, ET (4:00-7:00pm, PT). UCI will cover and promote the event across its suite of platforms including its two broadcast networks, 11 cable channels, 126 local TV and radio stations and portfolio of digital assets.
“RiseUp AS ONE is an event to celebrate who we are and the way we live. Univision and our Fusion Media Group are pleased to offer an event that will engage our influential and growing audience by celebrating the global dimension of friendships between neighbors and the diversity that is – and has always been – at the heart of the American experience,” said Isaac Lee Chief News, Entertainment and Digital Officer, Univision Communications Inc.
“Through RiseUp AS ONE we continue our focus on serving a new majority whose influence is rapidly growing. This rising generation wants meaningful content and experiences that reflect their values and passions,” said Camila Jimenez Villa, Co-President and Chief Content Officer, Fusion Media Group. “With RiseUp AS ONE, we answer that call through an event that will serve as an awakening to the power of inclusivity in a changing America.”
Details regarding the location of the events will be unveiled in coming weeks, along with announcements regarding the concert’s headliners and supporting artists. Individuals interested learning more about RiseUp AS ONE, including being the first to know about location, artists, ticketing and other details, should visit RiseUpAsOne.com (#RiseUpAsOne) to sign up for event updates.
FMG is the multi-platform destination for the new, rising American mainstream, delivering content that embodies the audience’s shared values and passion points across all platforms. FMG includes FUSION, FUSION.net, The Root, Flama, Univision Digital, Univision Music, as well as Univision’s interest in El Rey Network, The Onion, The A.V. Club and ClickHole. UCI recently announced the planned acquisition of a portfolio of leading, digital-first brands from Gawker Media including Gizmodo, Jalopnik, Jezebel, Deadspin, Lifehacker and Kotaku which will be integrated into FMG. Additionally, FMG includes Story House, a content development and production unit that produces original content for UCI’s portfolio of owned networks as well as third party networks and platforms.