NEW YORK, NY ─ Univision Communications Inc., the leading media company serving Hispanic America, announced the appointment of Antonio Roman to senior vice president, Local Media New York Sales for Univision New York. Roman will lead the company’s NY-based sales teams across TV, Digital, Radio and Experiential Marketing. In this role, Roman will work closely with clients in the tri-state area to help them engage our audience and implement effective advertising and sales strategies to meet evolving market trends.
Roman will continue to be based in New York and will report to Jorge Daboub, executive vice president of Local Media Sales and Roberto Yanez, president and general manager of Univision New York.
Most recently, Roman served as senior vice president of National Sales leading advertising sales operations across eight offices, including Los Angeles, New York, Chicago, Miami and others, as well as the national marketing and production team. He managed a portfolio of 97 properties, with a focus on sports and entertainment franchises, in more than 50 markets, regularly outperforming growth projections.
“Antonio is the consummate ad sales executive and one of the most driven and creatives leaders on our Sales team. He’s a veteran of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area. New York is a highly competitive market and Antonio is the kind of Sales leader our team needs to meet the rapidly changing advertising landscape” said Roberto Yanez, President & General Manager of Univision New York. “His understanding of our diverse audience will ensure we continue to push barriers while delivering strategic results to make a lasting difference with our clients.”
Prior to joining the National Sales team in 2012, Roman served in various positions within Univision since starting with the company in 1996, including account management, local sales management, business development and network sales, among his many roles. Roman started his career as an account executive for a Dallas-based advertising agency and as a broadcast buying supervisor at an advertising agency in San Antonio. He holds a bachelor’s degree from Universidad del Sagrado Corazón and resides in Westchester, NY with his wife and three children.