Silver Spring, MD. -- BARRETT-JACKSON LIVE from Palm Beach drove Velocity to a high performance weekend Friday, April 17 through Sunday, April 19. A total of 5.3 million people (P2+), including an astounding 3.3 million live viewers, watched Velocity’s telecasts of the 13th Annual Barrett-Jackson Palm Beach, Fla. Auction which featured hundreds of cars from legendary names including Ferrari, Lamborghini, Aston Martin, Spyker, Porsche, Rolls Royce, Bentley and more.
On Sunday, April 19, real time coverage of BARRETT-JACKSON LIVE from Noon to 5 PM ET made Velocity the #1 network for the key demos of Men 25-54 and Men 18-49 among networks with less than 80 million subscribers.
The Palm Beach auction builds on the record-breaking ratings success of Velocity’s BARRETT-JACKSON LIVE from Scottsdale this past January. In 2015 the network will broadcast two more Barrett-Jackson auctions live including Reno-Tahoe from Thursday, August 6 through Saturday, August 8 and Las Vegas from Thursday, September 24 through Saturday, September 26.
Velocity’s BARRETT-JACKSON LIVE broadcast team includes: host Chris Jacobs; car insights expert and interview correspondent Ray Evernham; play-by-play announcer Rick Debruhl; auction block experts Mike Joy and Steve Magnante; and social media correspondent Cristy Lee.
Source: Nielsen, L+3 day tuning, program-based, 4/17-4/19/15, Reach: P2+, 6 minute qualification.