Velocity’s Wheeler Dealers And Bitchin’ Rides Return With Supercharged Ratings


(Silver Spring, Md.) – The much-anticipated return of Velocity’s two highest rated series, WHEELER DEALERS and BITCHIN’ RIDES, jump started the network’s fall programming slate with record ratings last week.

The season 14 premiere of WHEELER DEALERS, featuring host Mike Brewer and new mechanical master Ant Anstead, (October 4 at 9 PM ET/PT) became the series most watched season launch ever among HH, M18+, M25-54, M18-49, P2+ and P25-54. The extended 70-minute WHEELER DEALERS episode was watched by more than 613,000 P2+ and was the #13 show in its timeslot on ad-supported cable for M18+.

BITCHIN’ RIDES, featuring Dave Kindig, kicked off season four with back-to-back episodes beginning on October 3 at 9 PM ET/PT. The first episode was #14 in its timeslot on ad-supported cable for M25-54 and M18+ while the second episode at 10 PM ET/PT was also #14 in its timeslot on ad-supported cable for M18+, and was the fourth most-watched BITCHIN’ RIDES episode ever among M18+ and M2+.  

Both debuts have built on Velocity’s strong ratings in 3Q17 and September 2017, which were the network’s most-watched third quarter ever and its most-watched September ever among P25-54, M25-54, P18+ and M18+ and P/M18+ in Primetime. Velocity also earned its 20th consecutive quarter of year-over-year Primetime and Total Day delivery growth among P18+ in 3Q17.

New episodes of BITCHIN’ RIDES air Tuesdays at 9 PM ET/PT and new episodes of WHEELER DEALERS air Wednesdays at 9 PM ET/PT only on Velocity.  

Source: Nielsen, L+3, 10/4/11-10/4/17