COLOGNE, GERMANY--VideoAmp, the total video platform, today announced the opening of its first European office in Amsterdam. With a software platform that streamlines data and advertising workflow across screens for advertisers and TV programmers, VideoAmp has grown rapidly over the past 18 months, including consecutive 100% quarter-over-quarter growth, and launching innovative new products to be very well positioned in the race to bridge the divide between TV and video.
VideoAmp will be at DMEXCO conducting demos of the platform and meeting with clients and partners at Hall 8, Booth A21 C28 within the IP Deutschland pavilion.
This latest move by VideoAmp, aided by investor RTL Group, brings the company closer to the growing European market and positions VideoAmp well to meet the growing demands for advanced television solutions for broadcasters and advertisers in the region with immediate scale in inventory and audience reach.
VideoAmp's Automated Audiences is designed to be used by the digital and TV ad operations/monetization teams at TV broadcasters and video publishers who are distributing to viewers across many platforms. The software-as-a-service platform provides a centralized user interface that works in conjunction with a broadcaster's primary ad server and supply side platform (SSP), enabling automation of the delivery of audience-based campaigns or guarantees against a certain audience with viewability goals. This type of campaign management is a pain point felt with large programmers and distributors.
RTL Nederland (RTL NL) is a launch partner, whose digital ad technology group is looking to continue to automate and innovate around multi-screen campaigns. RTL NL has several digital TV services that are available to consumers, VideoAmp's platform will allow them to unify ad inventory from all viewing platforms, execute data driven campaigns, and optimize campaign delivery using real time analytics.
According to Forrester Research, European video advertising spend will grow over the next four years to represent half of all EU online display advertising spend by 2020. The trend is supported by a study issued by IHS, titled "Video advertising in Europe, The Road to Programmatic Ubiquity," where the European online video programmatic market is set to double by 2020 to approximately EUR1.97 billion.
"We are excited to launch Automated Audiences, our first product aimed at the programmatic ad operations of multi- screen broadcasters. Markets such as the Netherlands and France have very high levels of viewership in catch-up TV environments, as such both agencies and programmers have been very forward thinking in implementing new software to capture value and give consumers more choice," said Jay Prasad, Chief Business Officer, VideoAmp.
First European Projects
Also this week, VideoAmp is rolling out its advertiser facing software for cross screen video and Advanced TV (ATV) in the Netherlands, France, and the UK. VideoAmp's ATV and buying platform will give media traders unprecedented optimization tools that allow for drill downs on key performance drivers such as viewability, completion rates, and on target audience rates. This coupled with several preferred inventory connections create a strong launch offering. Cadreon Netherlands is the first trading desk customer to use the "ATV" ad buying and planning platform for programmatic cross screen video.
"The ability to reach a unified audience by applying data and premium inventory via deal IDs seamlessly across mobile, OTT, and web is something we believe to be important to our programmatic business. We are working with VideoAmp as they have created an elegant and full-featured platform that is well suited for our market, brand advertisers, and internal teams. We are excited to be the first self-service users of the VideoAmp EU platform," said Gerard Moussault, Managing Director, Cadreon Netherlands.
smartclip is a key strategic partner for VideoAmp as well as for the expansion of advanced TV in key EU markets. smartclip, via its SmartX SSP, will connect premium cross-screen video inventory to VideoAmp's demand clients. The companies further plan to innovate between smartclip's Addressable TV product and VideoAmp's Automated Audiences platform.
"VideoAmp offers a sophisticated product in the nascent Advanced TV market, which will play a considerable role in enabling further demand for our SmartX supply partners. At smartclip, we share VideoAmp's vision of optimizing the buying and planning of digital video on all devices including linear TV," said Roland Schaber, COO, smartclip.
In Q4, VideoAmp, in collaboration with IP Network, will launch a new pan-European digital offer, available across devices. IP Network, based in Luxembourg, is the international advertising sales house of RTL Group and operates in 12 European countries. IP Network's portfolio consists of more than 80 TV channels, 25 radio stations, and over 300 digital video and catch-up TV services. Thanks to IP Network's inventory, a unique and simplified access to powerful premium quality media partners will be accessible to international advertisers and agencies.
"VideoAmp's 'ATV' platform gives us the automation and scale we need to deliver cross border campaigns that can access more than 7 billion ad impressions per month. For example, this fits advertisers in the UK that need to buy in several countries and leverage video and TV inventory, or advertisers in Germany who are looking to run in the UK. We look forward to rolling out this solution in our key markets over the next two quarters," said Stéphane Coruble, Managing Director, IP Network.
"We have been delighted with the success of our platform in the U.S. and look forward to extending that success into the growing European market. These markets are moving quickly to embrace a 'four screen' strategy for TV and Video. Additionally, we will be launching a linear TV buying system later this year along with new inventory partnerships and several agency customers," said Ross McCray, Co-Founder & CEO, VideoAmp.
VideoAmp is the world's first Total Video Platform to enable advertisers and media owners to transact seamlessly across devices. Our software and data solution enables advertisers to plan, buy, package and measure the success of de-duplicated and precisely targeted campaigns that reach broadcast TV, VOD, OTT, desktop, and mobile audiences. Founded in 2014, VideoAmp is headquartered in Los Angeles, with offices in New York, San Francisco, Chicago, and the Netherlands. VideoAmp is backed by European TV giant RTL Group and six other top venture capital firms. For more information, visit www.videoamp.com or follow on Twitter, Facebook, and LinkedIn.