New York— Videology—a leading software provider for converged TV and video advertising—today announced its work with Fox Networks Group’s (FNG) Audience Insights Manager (AIM), an optimized linear solution that enables advertising partners to effectively target precision audiences across FNG’s television inventory. In addition to providing linear optimization services for AIM, Videology will also support FNG’s participation in OpenAP, a consortium FNG co-founded with Viacom and Turner to deliver cross-publisher targeting and independent posting for advanced audiences.
Beginning in 2017, as demand for Advanced TV solutions grew, Videology’s scope of work expanded to include the development of additional go-to-market strategies to solve advertisers’ emerging needs.
“As an ad technology provider, we provide the best solutions to advance the objectives of the overall TV ecosystem. Our ongoing work with Fox is a great example of this,” said Scott Ferber, Founder and CEO, Videology. “As media companies embrace audience targeting on TV, the market is able to provide more effective and relevant advertising. We are delighted to continue to support Fox in our ongoing quest to make Advanced TV as viable and valuable a medium as possible.”
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.
Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.