Vivicast Media To Represent OTT And Alternative Technology Distribution Of Lucas Oil Products’ MAVTV Motorsports Network

Agreement Expands MAVTV Into Emerging Viewer-Direct Platforms
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MEMPHIS, TN/CORONA, CA – Vivicast Media, a leading licensor of branded cable networks to affiliates worldwide and Lucas Oil Products-owned and operated MAVTV Motorsports Network have finalized a multi-year agreement providing Vivicast Media with OTT and alternative technologies distribution rights for the U.S. and Caribbean markets on behalf of the popular motorsports network. Announcement of the agreement was jointly made by Ed Niemi, Senior Vice President, MAVTV and Anna White, Vice President, Programming for Vivicast Media. 

“MAVTV is perfect for the large number of motorsports enthusiasts who will want access to the network wherever they are. We are excited to represent OTT and alternative platforms as a significant content opportunity to our programming partners in the U.S. and Caribbean,” said White. 

“Vivicast Media is the ranking distribution leader in the area of OTT and emerging alternative technologies, and we are extremely pleased to place distribution of MAVTV in these important and emerging platforms,” said Niemi. 

About Vivicast Media, LLC: Vivicast Media is a leader in the distribution of quality television entertainment to all platforms worldwide. In the US, the company maintains fixed alliances with video operators, major branded cable networks and OTT suppliers for the purpose of executing licensing agreements. Globally, Vivicast Media is recognized as a pioneering force in delivering next-generation video technology to entertainment providers worldwide. The company is helping pave the way for 4k Ultra High Definition and HDR through its acquisition and distribution of high quality 4k/UHD and HDR programming across the US and throughout the world. 

About MAVTV: MAVTV Motorsports Network is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports that includes prestigious events such as the Chili Bowl, the AMA Pro Motocross series, and the Automobile Racing Club of America (ARCA). But MAVTV also covers a multitude of grassroot racing from the US and across the globe including drag boats, sprint boats, drag racing, pro pulling, rally racing, drifting, dirt racing, ice racing and everything in between plus a package of automotive reality and custom build shows. If it has a motor, it's on MAVTV. For more information, visit www.mavtv.com 

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