We Tv’s ‘Marriage Boot Camp: Hip Hop Edition’ Hits All The Right Notes, Premiering To Nearly 1.3 Million Viewers

Series premiere was the highest-rated network in primetime across broadcast and cable among African-American women and adults 25-54 on Thursday Jan. 10
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The premiere of the newest installment of WE tv’s successful Marriage Boot Camp franchise – Marriage Boot Camp: Hip Hop Edition on Thursday, January 10th, hit all the right notes, drawing nearly 1.3 million total viewers in Nielsen live+3 ratings - the highest premiere for the franchise since season 5 among women 25-54 and 18-49, adults 25-54, and total viewers.

Marriage Boot Camp: Hip Hop Edition and its lead-in of Growing Up Hip Hop made WE tv the highest rated network across both broadcast and cable in primetime among African-American women and African-American adults 25-54. Marriage Boot Camp was the top telecast across broadcast and cable among African-American women and African-American adults 25-54 and WE tv claimed the top 2 telecasts of the night among African-American women.

Back-to-back episodes of Growing Up Hip Hop also posted impressive gains, with double digit season-to-season growth across all key demos: 23% among adults 25-54, 19% among women 25-54, 16% among total viewers and 14% among women 18-49.

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