ATLANTA – November 1, 2017 -- Today, The Weather Channel television network announced it has retained SpicyTequila as a consultant on targeted advertising.
“SpicyTequila will advise the network on advertising strategies, including addressability, localization and additional creative products to help maximize our value to our partners,” said Barbara Bekkedahl, SVP of advertising for The Weather Channel.
The Weather Channel is the only cable network with the ability to distribute over 4,000 different feeds through our proprietary technology, which presents us a unique ability for custom, localized and addressable advertising products.
“Our team’s strategic and technical experience in audience-targeting in TV allows us to help The Weather Channel build best in class advanced ad products" says Spicy Teq’s Co-Founder, Michael Finn. “Weather already has incredible awareness, reach, and attentiveness and we will now work with The Weather Channel’s management team to explore and build additional opportunities for marketers to access this powerful audience.”
The Weather Channel television network
For more than 35 years, The Weather Channel television network has been the leader in severe weather coverage, providing the most comprehensive analysis of any media outlet. For seven years in a row, Harris Poll has ranked The Weather Channel as the “TV News Brand of the Year.” With trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. Engaging with fans and delivering content to feed their fascination with all things weather is paramount to the network’s mission. With the recently launched community platform, weloveweather.tv, the network created a 2-way dialogue with fans, establishing an ongoing relationship with those that have a passion for weather. For more information visit weathergroup.com.
Spicy Tequila Inc
With a decade of front line experience bringing addressable television to market, SpicyTequila provides expert strategic consulting and products that enable clients to unlock the value of audience-based buying in television.