Worldwide Public Wi-Fi Market Opportunities for Mobile Operators in the Age of Pervasive LTE


DALLAS, January 29, 2015 -- adds Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE market research report of 27 pages to the expanding IT & Telecommunications collection of its business intelligence and data reports.

The importance of public Wi-Fi might decrease as LTE adoption grows, so mobile operators should explore new ways to ensure that their public Wi-Fi investment remains relevant and provides financial benefits. The Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE market research, available at , is a viewpoint report that provides analysis and insights on public Wi-Fi data traffic trends, consumer behaviour and business models. It suggests new opportunities and strategies to maximize public Wi-Fi monetization, which will come under more pressure as LTE penetration increases.

The public Wi-Fi market report analyses the role and importance of public Wi-Fi in light of mobile network operators (MNOs) commercializing, implementing and monetizing LTE; provides insights into public Wi-Fi traffic trends worldwide and particularly focuses on some of the key countries; looks at consumer behaviour around public Wi-Fi; examines public Wi-Fi business models for MNOs and suggests innovative ways to monetize public Wi-Fi networks.

This report focuses on public Wi-Fi usage - it is not intended to address home or office ('private') Wi-Fi usage. Key questions answered in this report include what is the position of public Wi-Fi in different countries worldwide? What are the public Wi-Fi and mobile data traffic trends? How is consumer Wi-Fi behaviour evolving in an LTE world? What are the main operational Wi-Fi business models? Can operators make money from Wi-Fi? If yes, how? How can operators ensure that their Wi-Fi investments remain relevant and valuable?

Order a copy of Public Wi-Fi worldwide: opportunities and strategies for mobile operators in the age of pervasive LTE market research report at .

Key recommendations from this research for proactive public Wi-Fi operators to ensure that their Wi-Fi deployments remain relevant and valuable:

Capture more customer segments. Proactive public Wi-Fi operators (particularly those in developed markets dominated by postpaid subscribers) should explore launching Wi-Fi plans for foreign visitors/tourists. NTT Docomo has launched such a plan in Japan. Tourists are much more likely to buy affordable pay-per-use Wi-Fi services rather than mobile data LTE plans. Offering international Wi-Fi roaming either bundled with high tariff contract plans or on a daily paid basis can help strengthen the operator's position in frequent/business traveller segment.

Wi-Fi calling. Offer voice and messaging services over existing public Wi-Fi network using 'VoWiFi apps'. Sprint and T-Mobile USA offer this service. Customers benefit from enhanced coverage and discounts on services. In addition, the operator can act as a host operator for MVNOs offering mobile+VoWiFi bundled services for customised handsets that support Wi-Fi-to-mobile handover.

Go beyond leasing of Wi-Fi access and offer cloud Wi-Fi analytics to enterprises. This approach requires entering into traditionally non-telco domains and developing new competencies. Operators could build their own in-house cloud Wi-Fi platforms, acquire existing ones or partner with them. For example, SingTel acquired Amobee, a Wi-Fi advertising platform.

On similar lines, the research titled World LTE market - Markets at June 2014 & forecasts to 2018 is a bundle of World LTE market reports that includes two deliverables:

1. A database (updated half-yearly): quantitative & qualitative data for 45 countries, 6 zones & world consolidated 76 LTE operator sheets are also available. It gathers information about spectrum issues, technologies, revenue & subscriber data & forecasts up to 2018.

2. A report (updated half-yearly) providing you with the state-of-the-art regarding LTE: overview of dynamics in LTE markets up to 2018 by geographical area and by technology. It also provides you with analyses of the worldwide market status, LTE pricing, new services, technological issues, spectrum, roaming, chipsets and devices.

In this report,Database trackers include:

Markets & forecasts By zone and by country, world consolidated: 2010 to 2018, LTE subscriptions, LTE service revenues. World, 6 Zones and 45 countries.

Country sheets: Background information: operators, LTE framework; Regulation: spectrum auctions, refarming as well as Subscribers and growth rate.

Operator sheets

  • Technology: LTE FDD, TD-LTE, LTE-Advanced, Mobile WiMAX, and version (such as  MIMO 4×2)
  • Deployment: description of coverage plans or obligation
  • Spectrum: quantity, frequency band, type (FDD, TDD)
  • Technical Data and main vendors: core network providers (+IMS), Radio Access Network (RAN) providers, maximum data rates (UL/DL), average data rates (UL/DL), devices
  • Outsourcing and sharing contracts
  • Capex
  • Services and tariffs: 3G bundling, data package issues (such as monthly volume, associated data rates and restrictions), data M2M, voice
  • Subscribers and ARPU (historical data)

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