The YES Network garnered its best New York Yankees ratings in six seasons in 2018, with the network’s Yankees games ranking #1 in the New York market this season in Primetime, beating the Primetime average of in the New York DMA.
Furthermore, Yankees games on YES generated more viewing in New York than the top 11 Primetime entertainment shows combined. YES is on pace to be the most-watched regional sports network in the country for the 14 time in 16 years.
YES’ 2018 Yankees Highlights:
-- Yankees games on YES averaged a 3.60 TV Household rating this past season, its best Yankees ratings since 2012 (six years)
-- Yankees games on YES generated more viewing in New York (6.6 billion minutes consumed) than the top 11 Primetime entertainment shows combined (6.1 billion minutes consumed)
-- Yankees games on YES generated more viewing in New York (6.6 billion minutes consumed) than the 2018 Winter Olympics
-- YES’ Yankees games achieved six-year highs in key demos such as Males 25-54, Persons 25-54 and Females 25-54
-- YES’ Yankees studio shows also were extremely popular this past season:
-- YES’ Yankees Pre-Game Show enjoyed its best ratings (0.79 average TV Household rating) since 2009
-- Yankees Post-Game Show notched its best ratings (1.38 average TV Household rating) since 2011
-- Yankees Batting Practice Today had its second-highest ratings (0.40 average TV Household rating) since the show debuted in 2006
--YES’ Yankees Extra Innings post-game show had its best ratings (0.54 average TV Household rating) since that show launched in 2010.
-- There were more Yankees games on YES with an average TV Household rating of 4.00 or better (38) than in any other season since 2012.
Source: Nielsen, 2002-2018 Yankees Regular Season Programming on YES – Average Quarter-Hour (AQH) Ratings, NY DMA, Live +SD
YES Digital’s Great Numbers:
-- YES averaged 17 million video views per month this Yankees season on YES’ various digital platforms, a 42% year-over-year increase
-- YES has already delivered 102% more video views on Instagram thus far in 2018 than in all of 2017
-- YES has already delivered 54% more video views on Twitter thus far in 2018 than in all of 2017
-- YES has already delivered more digital video views thus far in 2018 than in all of 2017
The Michael Kay Show Simulcasts:
-- YES attained its second-best in-season ratings ever (0.29 average TV Household rating) for any radio simulcast on YES since the network’s 2002 launch simulcasts of ESPN Radio’s The Michael Kay Show enjoyed its best overall delivery since YES launched the simulcast in 2014