LOS ANGELES – Continuing to bolster its original programming slate, health-entertainment cable network Z Living today announced its new lifestyle series POPSUGAR Presents: Conquered, the third project to emerge from the network’s strategic partnership with #1 millennial media company, POPSUGAR, forged earlier this year.
Produced by POPSUGAR Studios, each half-hour episode will unveil uplifting, inspiring stories about people – from everyday to the influential – who have broken boundaries and conquered obstacles to achieve their goals. Exploring such themes as fitness, relationships, career, health and more, Conquered utilizes TrendRank, POPSUGAR’s proprietary predictive technology for finding the most compelling online trends, to source powerful stories. The series is slated to premiere on Z Living in January.
POPSUGAR and Z Living also will collaborate to offer advertisers unique, high-value-added sponsorship opportunities across both brands and platforms, targeting their shared audience of upscale, health-conscious women who are eager early adopters.
“‘Conquered’ is a moving, optimistic series that chronicles and celebrates people facing real obstacles in the real world,” said EVP and Head of Programming, Tim Krubsack. “It’s a different and important take on wellness and healthy living and, as such, is exactly the kind of original programming Z Living is proud to champion.”
Added POPSUGAR Studios President David Grant, “POPSUGAR and Z Living share a common mission – getting people to live happier and healthier lives through entertaining, inspirational content – and ‘Conquered’ is completely on point. We will be telling gripping, emotionally charged stories you’ve never seen through an intimate cinematic lens.”
POPSUGAR Presents: Conquered will be executive produced by Nicole Haimes (director of 2016’s acclaimed documentary, Chicken People) and Ted Haimes. Tim Krubsack serves as executive producer for Z Living.
Z Living and POPSUGAR announced their partnership in March and have since been creating original POPSUGAR-branded content for Z Living’s linear and digital platforms, and for air on POPSUGAR. Already launched on Z Living is Class FitSugar, a hit online POPSUGAR series that was redeveloped and produced for the network. Meanwhile, Z Living’s upcoming linear series Finding Fido (produced by 3 Ball Entertainment) will also have a presence on POPSUGAR, which is producing its own original content based on the series. More projects are in development.