ad attribution Kantar’s Project Moonshot Measures Ad Effectiveness Google, Roku, Dish sign up for data platform Why the Advertising Comeback is Anchored in Local OTT TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact Attribution simplified for marketers Latest ad attribution Three Steps to Better Measurement By Brian Baumgart, Conversion Logic published 21 February 18 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Ken Solomon: Tennis Channel Looking to Score With Fans Across Multiple Platforms (TV Sportsplay)2Plex Flex: FAST Boasts That It Has Exceeded 1,100 Channels3Diamond Sports Could Emerge From Bankruptcy on June 184Sean McLaughlin Named VP of News at Graham Media Group 5YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says