ad attribution Kantar’s Project Moonshot Measures Ad Effectiveness Google, Roku, Dish sign up for data platform Why the Advertising Comeback is Anchored in Local OTT TVSquared, Extreme Reach Join to Gauge VOD, OTT Ad Impact Attribution simplified for marketers Latest ad attribution Three Steps to Better Measurement By Brian Baumgart, Conversion Logic published 21 February 18 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1QAM Do Spirit: Mediacom Follows WOW! in Moving Linear Video Off Its Cable Network2Telemundo Names Candy Duran Director at Stations in Sacramento, Fresno 3Writers Take Shots at 'Seal Team' Staffer Who Sued CBS and Paramount for Alleged White Heterosexual Male Discrimination4Nielsen Names Anil Goel Chief Engineering Officer5Netflix Dives Deeper into the Nordic Region with New Content Slate, Challenges Incumbent Viaplay