Latest addressable ads

From left: Moderator Jon Lafayette, Cadent's Tony Yi, Blockgraph's Jason Manningham, DirecTV Advertising's Matthew Van Houten, RPA's Muhammad Eldereiny, INVIDI Technologies' Bruce Anderson, and TelevisaUnivision's Kent Tseng during the "Addressable Advertising Finally Made Easy" panel at the Advanced Advertising Summit.

Advanced Advertising: Addressable Ads Are In Demand But Need More Help

By Kent Gibbons published

Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications

Broadcasting & Cable
Bruce Anderson

It’s Time To Tear Down the Walls: The Future of Addressable Advertising Is Interoperability

By Bruce Anderson last updated

Multichannel News
Addressable TV Study Forrester

Cable Giants Enlist Dish, Vizio To Fix Addressable Logjam

By Jon Lafayette last updated

Top cable operators Comcast and Charter Communications, unable by themselves to make addressable advertising easy for marketers, have enlisted Dish Network and Vizio to try to solve their problem.

Broadcasting & Cable
Vizio Living Rooms Addressable

Vizio Claims 11.2 Million Addressable Enabled TV

By Jon Lafayette published

Vizio said it can now dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs.

Broadcasting & Cable
Matt Sweeney

Advanced Ads: Making the Move from Experimental to Mainstream

By Mike Farrell last updated

GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go

Multichannel News
Jason Brown of Xandr

Xandr's Media Teams, Absorbed By WarnerMedia, Push Addressable Capabilities

By Jon Lafayette published

Jason Brown sees demand for combination of content and precision

Broadcasting & Cable
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The Future of Television Is Now

By Nick Troiano, Cross MediaWorks published

Multichannel News
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Altice USA and Vizio Combine Advanced Advertising Forces

By Daniel Frankel published

Multichannel News
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