Ben Tatta Ben Tatta Joins Operative as Chief Commercial Officer Executive leaves Standard Media Index after acquisition New SMI Metric Allows Buyers To Compare TV, Digital Video eCPM measure real cost of reaching viewers Standard Media Index Names Tatta President Latest Ben Tatta Standard Media Index Names Tatta President By Jon Lafayette published 7 July 20 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1MundoNow Connect Launches To Help Brands Target Hispanics on CTV2Kargo Gives Buyers More Detail On CTV Campaigns3Streaming Became A Mature Business In 1Q, Analyst Says 4'Fallout' Just Drew Amazon's Biggest Premiere Audience Ever, Research Company Says5Amazon Emerges as Favorite for Third National NBA TV Partner as Exclusive Negotiating Window With Incumbents Disney and Warner Bros. Ends Sans Renewal Deal
