Ad Execs Plan to Spend More on ESPN, HGTV
Beta study gives Disney, NBCU sales staffs high marks
beta research
Cord-Cutters Show Interest in Discovery Channel: Survey
35% of subscribers extremely or very interested in dropping cable
Discovery Networks Dominate Beta’s Favorite Channels List
Viewers most likes to buy products seen on Food, CNBC
Non-Fiction Cable Networks Top Must-Have List in Survey
Food Network tops among heavy streamers
ESPN Most Valuable Net to Cable Operators: Survey
NBCU most helpful selling TV Everywhere, Beta Research finds
Beta Research Survey Finds Cord-Cutters Want Discovery, History
34% of cable subscribers interested in dropping service
Operators Name ESPN Most Valuable Net
Beta Research Survey Supports Disney View of Sports Channel’s Strength
Cord Cutters Want Their History, Nat Geo Shows
Beta Research Finds 36% of Subs Interested In Cutting Cord