branding Altice Rebrands Wireless Service as Optimum Mobile First step in transition to one consumer brand across all connectivity products What’s in a Name? A Big Bowl of Disappointment Cable One to Become Sparklight in Summer 2019 Latest branding Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14 Multichannel News What Comes After Networks? Neo-Studios By Dave Goldenberg and Scott Webb, Static-Free Media published 19 June 17 Multichannel News AT&T Readies U-verse Brand for the Ether By Mike Farrell published 20 September 16 Multichannel News Cable One to Become Sparklight in Summer 2019 By Mike Farrell published 12 December 18 Multichannel News Survey: Network Brands Really Do Matter By Mike Farrell published 7 February 18 Multichannel News What’s in a Name? A Big Bowl of Disappointment By Mike Farrell published 9 July 19 Multichannel News Altice Unveils New Global Brand, Logo By Mike Farrell published 23 May 17 Multichannel News MTV Names Kevin Vitale SVP of Brand Creative By Jon Lafayette published 5 January 17 Multichannel News Arris Keeping ‘SURFboard’ Brand By Jeff Baumgartner published 21 May 15 Multichannel News 12Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Daytime Emmys Announce Some Nominations Early 2Fox Sports Hires Veteran Ad Sales Executives3With Bears on the Clock. NBCU Local Chicago Plans Extensive NFL Draft Coverage 4Fox Sports, TBT Secure Multiyear Media Deal5Netflix Adds 9.3 Million Customers in Q1, Beats Revenue Forecasts With Whopping 15% Sales Growth
Five Integrated Sponsors Set for Univision Singing Competition By Adam Jacobson published 17 September 14
What Comes After Networks? Neo-Studios By Dave Goldenberg and Scott Webb, Static-Free Media published 19 June 17
