Brett Sappington Why Google and Comcast Can Still Challenge Roku in the OTT Gatekeeper Race: Half of Consumers Are About to Buy Their 1st Streaming Gadget Analyst Brett Sappington says around 50% of consumers who plan to purchase a connected TV device over the next three months will be first-time buyers Churn Rates for Subscription OTT Services Hit 20% in the Back Half of 2020 Streaming consumers suddenly had more choices than ever, and analyst Brett Sappington says they enjoyed their freedom OTT Biz Analyst Sappington Shifts to Interpret Dallas based video industry research exec gets VP title at Culver City-headquartered consumer insights company Latest Brett Sappington What We Watch, Where We Watch It By Gary Arlen published 12 October 16 Multichannel News More Than a Quarter of Pay TV Customers Subscribe for Sports By Gary Arlen published 9 May 18 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Daytime Emmys Announce Some Nominations Early 2Fox Sports Hires Veteran Ad Sales Executives3With Bears on the Clock. NBCU Local Chicago Plans Extensive NFL Draft Coverage 4Fox Sports, TBT Secure Multiyear Media Deal5Netflix Adds 9.3 Million Customers in Q1, Beats Revenue Forecasts With Whopping 15% Sales Growth
