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Ludacrus Jif

Jif Gets Fresh Ludacris Rap for Peanut Butter Campaign

By Jon Lafayette published

Jif is aiming to get the hip-hop generation rapping about peanut butter with a new multichannel campaign featuring O.G. performer Ludacris and new school artist Gunna.

Broadcasting & Cable
TV Ads Hub Entertainment Research Netflix

Viewers Willing To Tolerate Ads, Even on Netflix, Hub Study Finds

By Jon Lafayette published

Avoiding commercials isn’t the most important thing to TV viewers according to a new study that finds consumers interested in enduring ads even on Netflix if they get a lower price for the service.

Broadcasting & Cable
Exterior of the FCC building in Washington, D.C.

FCC Seeks Comment on Commercial Loudness Rules

By John Eggerton published

Follows CALM Act author Eshoo's letter of concern

Policy
Michael B. Jordan as Alexa's body in Amazon's Super Bowl LV commercial

Watch the Super Bowl LV Commercials

By B+C Staff last updated

The 2021 Big Game is upon us and so are the ads

Broadcasting & Cable
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Rentrak Receives Patents for Commercial Ratings

By MCN Staff published

Multichannel News
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WE tv To Encourage Appointment Viewing

By R. Thomas Umstead published

Multichannel News
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fuboTV Kicks Off Second National TV Campaign After Raising $75M

By Daniel Frankel published

Multichannel News