Cross-Platform measurement Fox Using Innovid To Measure Cross-Platform Viewership Deal an expansion of previous work with Tubi Roku, Nielsen Offer Cross-Platform Reach, Frequency Measurement Capability in Nielsen Total Ad Ratings underpins Nielsen One iSpot Adds Demographics to Cross-Screen Measurement Person-level data measures delivery against ad buying currency in real time Latest Cross-Platform measurement It's Time to Get the Return-Path Data Together By Jane Clarke, CIMM published 18 July 16 Multichannel News TV Viewing Up 7%: comScore Report By Jon Lafayette published 30 March 16 Multichannel News A+E, AMC Beta Test Comscore Campaign Ratings By Jon Lafayette published 12 November 18 Multichannel News VAB Offers Way to Compare TV vs. Digital By Jon Lafayette published 26 April 16 Multichannel News ComScore, CIMM Unveil Cross-Platform Data Set By Mike Farrell published 22 April 15 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Michael Kassan Hits Lawyer For UTA With $125 Million Slander Suit2‘Flip Side’ Will Be Produced via Partnership Between CBS, GSN 3Netflix Takes On Agatha Christie Novel 4Ad Spending on Linear TV Down 7% in February, Guideline Says 5Telemundo Nueva Inglaterra Hires Solangi Sosa as Anchor